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Knowledge Base Articles

  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   
  • Promotional Cool Pens for Students

    While advertising is meant to target a wide audience, there are times when a certain company or product is mainly targeted towards a specific audience, such as the elderly or men. In some cases there are certain products that are geared towards students. With these types of products it's important that the company is able to promote properly by using the right type of promotional item. If your company is looking to gain attention from students, the best way to do so is through the use of promotional cool pens. Promotional pens are the perfect promotional item for students because students of all types use pens on a daily basis! From taking notes to writing papers, pens are a must have for high school, college, and post-graduate students alike. Why promotional pens? Since there are probably hundreds of different types of objects that can be used as promotional items for your company, would you choose promotional pens for students as you   
  • Custom Printed Water Bottles and Why You Should Use Them

    Promotional ways differ from industry to industry. Where some businesses need to air advertisements on televisions, others choose a more subtle way like newsletters and flyers. These ways depend on many things including budget, target audience and nature of products, but, the bottom-line is that every business needs to promote its products, services and its brand. Custom promotional products are probably the only option used by almost every industry. Be it B2b or B2C, these items increase awareness and set brand identity in many ways. In the recent past, we have talked about many such options and today you will learn about the importance for custom printed bottles. Wide customer base Although there are plenty of different promotional giveaway items, custom printed water bottles serve a wider consumer base. Who can use a cool water bottle? Well, almost everyone. As opposed to other items, water bottles are more easily accepted    
  • A Water Bottle With A Straw - A Useful Tool

    A water bottle with straw is a useful tool for a marketing tool or as an addition to any athlete's kit of equipment. Hydration is an important part of good health, which makes bottles of all sorts an ideal candidate for a good advertising campaign. As all people, not just sports enthusiasts, can benefit from having a high quality water bottle, companies are taking advantage of this to reach large audiences of individuals with a broad range of interests. This can lead to a unique situation for both the company and for the consumer. Whether you are looking for a bottle to call your own, or if you represent a company seeking to do expanded promotions, there are a few things that you need to keep in mind. A water bottle with straw can be used to ensure proper hydration. This is the most obvious use of this style of bottle. However, most people do not realise how useful these bottles are at preventing you from drinking too much too quickly. When the   
  • Promotional Gifts Should Have Your Name Written All Over Them!

    If you have a promotional budget, giving promotional gifts should be a given. Everyone loves getting gifts and getting something with your business's information on it has the potential to bring in a lot of customers. On each and every promotional item you are giving out, you should make sure your business name shouts out loud and clear. Although there are many pieces of information that can be put on promotional gifts, your business name and logo are the two most critical items. There will be people who do not recognize your logo, even, so having your name prominently printed on each and every promotional product you purchase and give away is crucial. This will give anyone receiving the promotional gifts a chance to check out your website or call your business phone, since they will have the company's name to look up. The order most businesses place information on promotional gifts are as follows: Company name - this piece of information on each and every prom