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Knowledge Base Articles

  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • Water Bottles - Good For the Environment and Customers

    Currently, there is a great deal of debate over the effect bottled water has on the environment around the world. Not only is the process to make the bottles and fill them bad for the environment, but they are often disposed of and not recycled. Each bottle of water can last upwards of 1,000 years and that causes some very serious problems for the environment. Many consumers are now looking for reusable bottles so they can take water and other cold drinks with them wherever they go, and that can mean a big benefit for your company. How does this benefit your company? Well, promotional bottles allow you to market your company to customers through promotional bottles. However, to do this properly, you need to follow a certain set of steps. 1. First, you need to choose good looking bottles. If the bottles are not attractive, then no one is going to use them and that is just wasted money for you. Look at what other people are usin   
  • Metal Water Bottles - Is a Metal Bottle a Better Choice for Storing Drinking Water?

    Finding a place to store clean drinking water is a challenge. There have been many experiments as well as innovations which have been adopted from time to time. Metal water bottle is a latest one that seems to cater to almost all concerns about storing healthy drinking water. Why metal, plastic drinking water bottles are great too, aren't they? Yes, plastic bottles were great too. But there are concerns being raised about the contents of chemicals used in these. Presence of chemicals like the BPA have made it necessary for Governments of several countries to rethink the use of plastic for storing food stuff. BPA is currently being used as a binding agent for all plastic material. This includes water bottles, baby feeding bottles, plates, etc. People who love the planet Earth are rethinking about extensive use of plastic since it is not environmentally friendly. It takes longer to disintegrate plastic than any other material.    
  • Green Promotions: Tote Bags?

    Environmental preservation and 'going green' are perhaps some of the most popular buzzwords nowadays, especially when it comes to commercial organizations such as manufacturers. Let's face it, we have very limited resources on our planet earth, and we are quickly running out of them. Clean air, clean water, even land itself is a scarce resource now. Everyone is worried about conserving the environment and saving the world for our future generations. Businesses need to promote themselves, but is it necessary that they do it at the expense of the environment and our natural resources? Green Promotions? Promotional activities are always good for business, but have you really considered what non-monetary costs are involved? Sure, giveaways are a great way to communicate your products or service to the public but that wastes a lot of natural resources. One alternative would be to rely on electronic sources but that doesn't always work eithe   
  • Using Wholesale Promotional Golf Umbrellas to Promote Your Company

    In the sea of promotional products, it's tough to catch a fish that syncs with your company's culture and the culture of its clients. Sure, you could always settle for pens and coffee mugs. But it's a good idea to support your standard promotional products with products that stand out from the crowd. Exactly what type of products are we talking about? Well, if standing out is your goal, you could give potential clients desktop microwaves; little boxes that are ideal for re-warming a workaholic's ever cooling cup of coffee. Or you could do something even stranger: give away an apparatus that's designed to prop your head as you nod off during a public transportation ride. Believe it or not, these promotional products exist. But they might get you plenty of laughs and no sales. A better idea is to find a product that remains memorable for both its usefulness and novelty, such as wholesale promotional golf umbrellas. Why Use Wholesale Promotional G