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Knowledge Base Articles

  • Making the Most of Promotional Merchandise

    Promotional advertising is one of the most cost-effective ways to advertise your business. Smart marketers know the impact that promotional items can have on a business. With the right items aimed towards your target market, your business can see a long-term impact, achieving a variety of company goals. Learn how your business can start making the most of promotional merchandise. You'll be surprised at how far one investment can take your business. What are your biggest company goals right now? Whether they're increasing sales, improving customer retention, motivating employees or a combination of these and other goals, promotional merchandise can be your best solution. There is a huge selection and variety of promotional items currently available on the market. From the trendiest piece of technology to mass distribution pens with your business name branded on the side, you can find the right promotional item for your business - and your target market. While searching th   
  • Promotional Products That Act Like Billboards to Promote Your Business

    Looking to get a great return on your marketing investment? In good times or bad it is always wise to seek those marketing tools that will give you more for your marketing dollar. When it comes to promotional giveaways getting the best return on your marketing investment means finding products that will give you more ad impressions for your marketing dollar. To find these kinds of promotional products you will first need to understand what characteristics to look for in a product while developing your promotional idea. I like to view these kind of promotional products as billboards because they not only promote your brand and products or services to the recipients but also promote and advertise to others who read your company's message on the promotional product. With this understanding in mind you should adjust your thinking when budgeting for a promotional product. Make sure your focus remains on investment return and not just on price or quantity. You will get more from a p   
  • Chinese Wholesale Providers Equal Profit

    China is one of the leading countries when it comes to electronics if not the leading one. Most of the electronics there such as cell phones, gadgets, cell phone accessories, etc. are first available there and then distributed around the world. Another thing to consider is that by watching China's electronic market you can figure out which items are gonna become a trend at the western countries. For example the robot dog was first a trend in China and Japan and then to the western countries like USA, UK, etc. Considering these facts a marketer can easily see the opportunities offered. Investing in Chinese products with a rising trend can be pretty profitable and if you combine it with wholesale purchases then the profit is even higher. There's nothing more profitable than having a product which everyone wants but you are the only one providing it. And in this case you can be if you are the only one in your area doing so. There are many   
  • Eco Friendly Water Bottles - Why You Need to Use Them and What's in it For You

    A little while ago I decided to have a paddle up a local creek in my kayak. What l found disturbed me. There l was enjoying the water, birds and trees, then, rounding a bend and under a bridge it hit me...No longer was l gliding through water but found myself plowing through hundreds of plastic water bottles! They were everywhere--on the banks, in the water, caught up in trees..a real mess. It got me thinking. What happens to all of that plastic. It doesn't break down and assimilate into the soil, it just continues. And that is the problem. Even if they were fished out of the creek, and I'm not suggesting they shouldn't be, most of those bottles will still end up as landfill, contaminating the soil. So--are plastic water bottles eco friendly?--no! What to do: The obvious answer is to limit the use of plastic water containers. Better yet, use eco friendly water bottles--refillable glass or metal ones, instead. Many wou   
  • Promote a Special Occasion With Promotional Items

    Brand promotion is vital for any business to grow. Branding is one of the most vital concepts in current marketing and advertising world. According to the marketing honchos, branding is far more likely to be manufactured than it is to grow naturally. This means you have to look for ways to increase brand visibility and brand recognition. When it comes to branding, it can be boosted by promotional items by using two main aspects. Those are 'brand image' and 'brand recognition'. A successful and attractive promotional item will serve both of those aspects equally well. While you are choosing your promotional items for any purpose such as trade shows, conferences, conventions, exhibitions, marketing giveaways, 'thank you gifts', or employee incentives, make sure that they are well designed. Promotional items should be in tune with your company's image, activities, and plans, so that your business gets a relevant boost. In other words, if your gifted promotional items don't fit th   

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