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Knowledge Base Articles

  • Green Promotions: Tote Bags?

    Environmental preservation and 'going green' are perhaps some of the most popular buzzwords nowadays, especially when it comes to commercial organizations such as manufacturers. Let's face it, we have very limited resources on our planet earth, and we are quickly running out of them. Clean air, clean water, even land itself is a scarce resource now. Everyone is worried about conserving the environment and saving the world for our future generations. Businesses need to promote themselves, but is it necessary that they do it at the expense of the environment and our natural resources? Green Promotions? Promotional activities are always good for business, but have you really considered what non-monetary costs are involved? Sure, giveaways are a great way to communicate your products or service to the public but that wastes a lot of natural resources. One alternative would be to rely on electronic sources but that doesn't always work eithe   
  • Water Bottles Market Your Company to the Masses

    When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some   
  • Custom Water Bottles Are Perfect For Active Clients

    Custom water bottles are the perfect promotional giveaway items for your company. By giving away reusable water containers you are making a statement about sustainability and consumer responsibility by promoting an environmentally friendly alternative to buying prepackaged bottled water. Customized containers that hold water which comes in bottles made out of polyethylene terephthalate, high density polyethylene plastic, and polycarbonate plastic. The consumption of water around the world doubled between the years 1997 to 2005, leaving billions of empty bottles to be thrown away. By reusing your custom bottles, your clients will be lessening their impact on landfills across the country while promoting your business. In addition to cutting down on wasted polyethylene terephthalate or PET bottles, your customers will be able to avoid the effects of drinking purified water which contains no fluoride, leading to tooth decay over time. Reusing PET   
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Avoiding Some Common Mistakes Can Get Your Advertising Maximum Benefits Through Promotional Items

    Promotional Merchandises make sure that your company brand is visible to your target audience and prospects effectively. Promotional products are very helpful in brand building and brand recognition. Over the years, branding has evolved as one of the most popular concepts in the marketing world. Your company's brand is reflected by its name, logo and message onto some promotional item. Promotional items like mugs, polo shirts, ballpens, pencils, pens, markers, lip balms, candles provide you with an excellent opportunity for making your company brand globally visible and advertise it in an inexpensive way. ECO friendly promotional items, blankets, sports bottles, toiletry bags, beach balls, flags, magnets, torches, stickers, shoulder bags, vases, bowls, briefcases, business bags, flasks, gift sets, letter openers, luggage tags, purses, accidents kits, car accessories, computer accessories, flip flops, ice scrapers, pen knives, screwdriver sets,    

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