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Knowledge Base Articles

  • 5 Tips on How to Choose Which Wholesale Promotional Products to Offer

    Promotional products are given away primarily to create and sustain interest in a company's products and services. They can be the products itself or, and this happens more frequently than usual, specially made products that are imprinted with the company's name and manufactured exclusively to serve as giveaways. Since promotional products are usually purchased wholesale, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you've considered all the important factors that can affect it. Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) - Your promotional product must be useful, not just to anyone, but most especially to your targe   
  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • Why Give Away Wholesale Key Chains For Promotional Giveaways?

    When a company has a promotional giveaway, the powers that be often think that they need to have a big product to give away or their customers will not want what they offer. This is not the case. The truth is that something as simple as wholesale key chains can be an effective way to promote your company to customers through a promotional giveaway. With simple promotional items, you reach your customers effectively and you save money while doing so. For example, let's look at two scenarios involving promotional items. If you give away a television with your company logo on it, you spend $500 for the product and one customer gets it. That one customer can show off the television and they will probably be in the paper. This means your company reaches about 200 to 300 people thanks to the promotion of the product and the people who see the product at the customer's home. Now, say instead you give away 100 five dollar wholesale key chains.   
  • Custom Wholesale Products

    If you wish to use promotional gifts to market your company's products or services, you can go for wholesale custom promotional products that can be purchased at affordable prices. Customized Magnets Magnets can be an effective alternative to lapel pins. Delicate clothing materials can be damaged by pins, but magnets would be able to hold clip-on items to any fabric. You can customize such magnets by printing your company name or logo and distribute them to your customers. Customized magnets can be a very effective means to promote your company's products and services. Full color magnets can be very attractive and prominent on apparel. Mini Promotional Fan Mini battery operated fans can be ideal items for beating the heat during summer. They can be used at any time and place when there is no access to electricity. Most of them come in a size of 110 x 35 x 50mm, with a print area of 20 x 15 mm which is sufficient for p   
  • What is the Real Deal With Wholesale Distributors?

    There are certain key indicators to recognize when sourcing goods and a prospective wholesale distributor. It may not always be easy to know if you are working with a real and a fake wholesale distributor but if you can figure it out you can certainly save your self lost time, money, and grief. Whether you are looking for a wholesale distributor for a home based business or researching new items for your inventory, you need to be on constant alert for the definitive characteristics to distinguish a fake wholesale distributor from the real deal to steer clear of the traps. It is the middleman gets the profits and benefits. There are a myriad of wholesale distributors online when you do a Google search and it is pretty good odds that it is a replica manufacturer or direct factory source. Large companies are contracted and take delivery of shipments on a regular basis by wholesale distributors for the simple reason that most of all the larger ma