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Knowledge Base Articles

  • Print Your Message Onto Some Promotional Item to Advertise Your Business

    Many businesses have used different marketing techniques to communicate their message through different means of communication channels over the years. These methodologies were costly and time consuming. Then businesses realized that they can make it by investing less money as compared to other marketing campaigns. They decided to use such common things like pens, pen stands, markers, energy drinks, Pedometers, sweets, balloons, bottle openers, briefcases, whistles, badges, key rings, footballs, compasses, Jackets, T-shirts, blankets, sim card products and even DVD players. The main idea behind this method is to print your message onto some promotional item and give away to your target audience and prospects. This technique would not create a well being of your company but it will advertise your brand name at the same time. Just think of a pen stand which you gave away to one of your prospect. This pen stand on his table would advertise your pr   
  • Personalized Water Bottles - 3 Reasons Why They're Great Corporate Gifts

    Many things can be personalized. Many personalized things are a great promotional too. But some are greater. Personalized water bottles are among those that are greater. And, therefore, they make great corporate gifts too. It's true, personalized water bottles make great corporate gifts. But not all the time. Most marketers don't mess up when it comes to matching gift with gift recipient. Most marketers don't give a personalized bottle to someone who's going to hate it. But most marketers still mess up with corporate gifts, whether it's bottles, mugs or whatever. They mess up because they don't think of promotional products marketing, or all marketing, quite right. By that I mean, they create marketing campaigns that do not intend to touch the corporate gift recipient enough times. Some actually conceive campaigns where the recipient is touched only once, maybe twice. That's one of the issues. The second issu   
  • Are There Available Wholesale Advertising Specialties?

    The rapid-changing and development of technology similarly changed the manner of the advertising industry. Printed publications, newspapers, radio, television, direct mailers, and other mass media even including the internet are not sufficient to satisfy different advertising needs. Specialty advertising is a great strategy to promote anything most especially at the present time, since this is a unique tactic to boost advertising campaigns. There are a lot of companies that specialize in wholesale advertising where they print usually a company's message or logo even advertisements on any kind of products that are worthy for promotion. First and foremost, specialty advertising stands for advertising that is put up or posted on a range of products. These products would likely include clothes such as t-shirts and caps, office supplies such as pens, organizers, portfolios, and calendars, and other stuffs like key rings, sign plaques, bat   
  • Wholesale Drop Shipping

    What is wholesale drop shipping? First of all, Wholesale drop shipping should be explained. It's basically a middleman operation, because it eliminates the function of housing and distributing any inventory. In drop shipping, an e-commerce Web site retails products that its wholesaler sells. Once a consumer places an order on the e-commerce Web site, the order information is relayed from the e-commerce Web site to the wholesaler. Then, the wholesaler packages the ordered goods and ships them directly to the consumer, who placed the order. The wholesaler will even attach the E-commerce Web site's packing slip and label to the package being sent. This is the process that is called drop shipping.  Disadvantages of wholesale drop shipping Now that we have broken down drop shipping, let's examine the major cons. Although drop shipping allows e-commerce Web sites to open up and function withou   
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu