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Knowledge Base Articles

  • Promotional Items - Any Time is a Good Time

    If you are thinking of adding promotional items to the scope of your marketing techniques, congratulations. The statistics prove that promotional items increase the effectiveness of several aspects of any business. They can assist you in establishing your brand, enhancing brand identity, encouraging would-be clients to choose you over other competitors. They also have the power to generate fresh leads and raise the response rates for direct mail strategies. Furthermore, promotional products add to the success of trade shows and in the end facilitate customer loyalty. The next opportunity for you to invest in a promotional product campaign is just around the corner. Reflect on the following examples for inspiration on your next marketing strategy. o Build customer loyalty. Promotionals can help your clients establish positive associations about your company. Free products make an impression and increase the likelihood that people will return to your business. The studies    
  • How to Import from China

    China's factories seem to be humming 24 hours a day. Almost anything that you can imagine is made in this country. Because of lower wages and overall costs, prices for wholesale imports from China are almost unbeatable. It's logical to import products that fit your market strategy from China. With some patience and due diligence, you can locate reliable suppliers in China. Instructions         1 Choose one or two narrow product categories to import, initially. If you sell toys, perhaps you can add action figures from China to your product line. If your categories are too broad, you will spend a lot of time finding wholesale distributors and getting price quotes.         2 Find and record the International Trade Codes (ITC) for the products that you want to import at TradeInfo. This information makes it easier to get quotations from different companies, because the codes are used wo   
  • Be Unique - Use Edible Promotional Items

    In the world of promotional items, you can find almost anything under the sun to advertise your company on. From pens to baseball caps, magnets to T-shirts, and stress toys to rulers. Anything you choose to put your company's logo and name onto should be something you think will be useful. Since many promotional items are often passed out at family expos and luncheons, why not make your giveaway something edible that both kids and adults will enjoy. Some of the most popular of the edible promotional items on the market are chocolates. The common trend is to make ordinary chocolate bars into a promotional tool. The wrappers are custom made with your company name and any other information you desire to share. You can also purchase small to large boxes of variety chocolates for fancier promotional events. Remember when and where you plan to give out these promotional items, though, because if you are out in the summertime heat, you'll need to keep your chocolate products on ice.    
  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   
  • Where And When To Use Promotional Products

    To aid visibility exhibiting at trade shows, for new product launch, sending gifts to customers. Using Promotional Giveaways is the solution to target a wide range of audiences, and will impact your customers with instant effect. Recurring business It is generally accepted that fresh customers who receive promotional products will, on average, return sooner and more often; also, they will spend more money than new customers who, for example, receive coupons. Incorporating a Promotional Item with a mail promotion will increase the number of replies by 50% and the use of Promotional Products as an inducement to respond will generate four-fold the number of replies compared with a typical traditional sales letter. Use of business gifts and promotional items Promotional products and gifts can be implemented in a vast variety of areas, such as Trade Shows, Conferences, Marketing Campaigns, Anniversaries, Exhibitions and Openings. Staff Incentives, Customer Loyal   

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