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Knowledge Base Articles

  • When To Use Discount Promotional Products

    If you're looking for a way to run a successful marketing campaign without dishing out buckets of cash, discount promotional products could be your magic bullet. Discount promotional merchandise gives your company the benefits of traditional marketing, without the ludicrous expenses to subtract from your bottom line. On top of obvious price benefits, cheap promotional products do a better job of captivating your customers in the first place. Suppliers of discount promotional items are making it easy for any size business to gain huge amounts of exposure on a shoestring budget. If you're looking to maximize your return on investment through a truly effective marketing medium, look no further than discount promotional merchandise. Getting Through to Everybody With Discount Promotional Items In the past, the high cost of marketing meant that companies had to be selective about which markets they were targeting. If they picked the wrong one, they were out of luck. A b   
  • Promotional Water Bottles: How Do They Work As Promotional Items?

    It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space    
  • Promotional Products Employees Can Wear

    For many years, many corporations have been using promotional products in their marketing programs. Promotional products and items are available to match the nature and needs of the any individual corporation or business. However, many businesses which depend on customer service are beginning to prefer promotional products their employees can wear, and customers/potential customers can see. The following paragraphs will discuss some of these specific items. Firstly, head wear is one type of promotional product that companies are purchasing to help boost their business. Many types of promotional head gear are available, all listing company information on the individual hat. Some different types of these particular promotional products can include: ball caps sun visors skull caps ear bands Not only can these trendy hats be given away to current customers, they can also be worn by employees, inside and outside of the workplace. Visors are often popul   
  • Get Wholesale Deals From Drop Ship Suppliers - How Drop Ship Suppliers Work

    One of the popular business models that more and more small businesses embrace is the wholesale business. Selling wholesale products are more attractive to buyers simply because they cost significantly lower than those bought in retail stores, malls and boutiques. Because the demand is high, many entrepreneurs find this a viable business. Now, more than ever, is the perfect time to start your own business. Strike while the iron is hot, so to speak. The good thing about getting into this type of business is that supply chain seems so simple and straightforward. First, pick out and identify products that have high market and once you find a buyer, look for a drop shipper who can supply and deliver the product to your buyer. There are a lot of branded clothes, apparel, watches and jewelry sold wholesale in the internet for very low prices. To confirm if a supplier is offering the products on a reasonable cost, compare it with two or three more who   
  • How Importers And Exporters Can Benefit From The Canton Fair

    If you are into import and export and want to delve into China trade, then Canton Fair is the best way to enter into the Chinese market. The Canton Fair is one of the largest trade shows organized in Guangzhou China, catering to a variety of industries - both commodity as well as service. Trade shows, as many experts believe, are very important events for those in the import and export business. Under these circumstances, it is obvious that in order to make the maximum impact on your business, you should attend trade shows that will help boost your business. The biggest benefit of attending the Canton Fair is the sheer size of businesses or companies you will be dealing with. The Fair boasts of an attendance of nearly 50 trading delegations, comprising of thousands of companies, which opens a huge avenue for promoting your business. Secondly, Canton Fair attracts the best of international buyers, making it the best platform ever availa