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Knowledge Base Articles

  • When to Distribute Promotional Gifts

    Promotional items have stormed the advertising world with a bang, ubiquitous in every business strategy. They provide personalised options showing the customer that the company or the organisation values their continued sustenance in helping the business bloom. The customer also feels special in being given such valued treatment. Promotional items used as business and corporate gifts compliment and improve the efficiency of other advertising media. These products give prolonged exposure to the company's products and services for a long period of time. With the result the customer internalises the company's name, message, logo and its products. Promotional gifts are mainly distributed in specific events, product launches and promoting new schemes, achieving new targets and public celebrations. These gift items include promotional pens, promotional mouse mats, promotional mugs, promotional clocks, promotional umbrellas, promotional folders and more. Promotional gifts create a no   
  • Shenzhen Factory Inspection - Making the Best of The World's Manufacturer

    Shenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh   
  • To Promote Your Business Buy Your Printed Lighters Wholesale And Save

    Businesses in Australia have discovered that by buying printed lighters wholesale they can market their business every time they sell one. Establishments such as pubs, resorts, supermarkets, etc. by purchasing bulk lighters wholesale printed with your name you can choose to sell them or give them away. When a customer purchases a certain amount of goods they could be given a free lighter. Or they can be given away with no purchase required. Most people appreciate a free gift. Lighters are pretty inexpensive and can be used as a tool to market a company, a new product, a contest, or a sales promotion. They can remind customers of your business. Are you looking for a way to cheaply and easily advertise your business? Unique marketing solutions can be devised using printed lighters. Your customers will see your name every time they use their lighter. Lighters also get left behind and then found by others who will also see your bu   
  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual us   
  • Prefer Apparel as Promotional Items

    Pens, mugs, mouse mats, umbrellas, conference folders, carrier bags, disc holders, pen stands; all of them have made their foray into the promotional category. They have been in use for various occasions and each item has its own set of advantages to offer. Every promotional item has something unique about it that makes it different from others. Another promotional item that is known for its distinctive nature is promotional apparel. They make fro a great promotional item and have the potential of bringing the very best to your business. Promotional apparel has the ability to take your message to all corners of the city. The best part about promotional apparel is that they don't restrict you to a particular place and keep your brand name confined to a particular surrounding. Promotional apparel is something that will keep your brand name on the move and keeps spreading your message everywhere. The reach and the exposure that promotional apparel has to offer make for its USP. T   

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