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Knowledge Base Articles

  • Promotional Water Bottles: How Do They Work As Promotional Items?

    It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space    
  • Are Plastic Drinking Water Bottles Safe?

    We've been assured for the past decade or so that the best drinking water from our neighborhood water systems in the nation is potentially full of toxic chemicals like lead, chlorine, mercury, copper and bacteria. We've read frightening stories about municipal water systems being polluted by sewage systems. As a result, people got used to bottled drinking water as a safer and safer choice to ordinary tap water. Now we're learning that bottled drinking water isn't as good for us as we believed. Firstly there's the container itself. That handy plastic water bottle we've gotten used to carrying around with us is often made from plastics that bear cancer-producing toxins named phthalates. They really leach into the water that we're drinking and accumulate in our bloodstreams. Reports are showing that the concentrations of phthalates in our bodies are increasing with each generation, principally as a result of bottled drinking water packaged in to   
  • Top 3 Reasons Promotional Water Bottle Labels Are A Powerful Marketing Tool

    The average person gets bombarded with thousands of marketing messages every day- we wanted to take the time to help beleaguered marketing professionals better understand why promotional water bottle labels can help them maintain the holy grail of marketing- top of mind awareness. So, what's important to break through all the noise? First, you have to provide good service or an excellent product. Without that, a business has to rely upon one time users which isn't a sustainable business model for long. Next, you have to get in front of your target market. With all the technology and noise out there, that's the hard part. Here are our ideas of why promotional bottled water works for marketing these days: #1 Promotional Water Bottle Labels Meet A Specific Need Water. Food. Shelter. These are the basic human needs. Without those, you die. In fact, we can only go a few days without water, so when you hand your prospects or custome   
  • Prefer Apparel as Promotional Items

    Pens, mugs, mouse mats, umbrellas, conference folders, carrier bags, disc holders, pen stands; all of them have made their foray into the promotional category. They have been in use for various occasions and each item has its own set of advantages to offer. Every promotional item has something unique about it that makes it different from others. Another promotional item that is known for its distinctive nature is promotional apparel. They make fro a great promotional item and have the potential of bringing the very best to your business. Promotional apparel has the ability to take your message to all corners of the city. The best part about promotional apparel is that they don't restrict you to a particular place and keep your brand name confined to a particular surrounding. Promotional apparel is something that will keep your brand name on the move and keeps spreading your message everywhere. The reach and the exposure that promotional apparel has to offer make for its USP. T   
  • Are Plastic Water Bottles Eco-Friendly? Frank and True Answer Here

    If you ask me, are plastic water bottles eco-friendly, the frank and simple answer is going to be - No. On the contrary they are extremely harmful for the environment. The irony is that though many of us claim to go "green" and say "no" to plastic bags, we still continue to use plastic bottles! The funny part here is that unlike plastic bags which are harmful for the environment alone, the plastic water bottles are actually hazardous not only for the environment but for the user's health too. This is shocking as well as alarming. Here is why I answered no to the question - are plastic water bottles eco-friendly: - Plastic has the property of leaching into the water and contaminating it. Phthalates and BPA are the harmful by-products generated from plastic and consuming water containing these can cause various health problems. - These plastic bottles are not recyclable. In fact not many of us take the due care of throwing them    

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