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Knowledge Base Articles

  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual us   
  • Promotional Clothing As Promotional Gifts

    Most companies have at least one or two promotional clothing items that their employees can wear. However, what about giving away these items as promotional gifts? Some companies do it, and some do not. Is it the best idea? Analyze the pros and cons to decide if promotional clothing will work as promotional gifts for you. One of the main advantages of using promotional clothing as promotional gifts is that the item is useful. The more useful an item, the more likely your potential clients and customers will be to actually keep it around. The problem with many companies' promotional gifts is that they end up in the trashcan at the end of the day. This is lost revenue, especially because not only did the original recipient not use the promotional gift, but also no one else had the chance to see the promotional gift being used or carried either. Few people, however, will throw away a brand new promotional clothing item, simply because it is too useful. If they don't want the item   
  • Choosing the Right Promotional Items to Advertise Your Business

    Promotional products are given to in response to specific actions, employee rewards, business gifts, conferences giveaways and tradeshow presentations. With a very little cost, you can effectively utilize a promotional item to generate company's name recognition and create customer goodwill. By choosing a right promotional item, every business can advertise its brand successfully. All you need is to choose the right item for the right price. You need to get an item that best suits your business. Whether the freebies are desk and office accessories, eco friendly and recycled items, executive gifts, health and well being items, leather goods, printed clothing, sweets and chocolates, electronic gifts, travel and leisure gifts, crystal and glassware, conference and exhibition items, printed pencils and pens, promotional merchandise or express promotional items, they fall into the broad category of promotional products. Promotional product is anythi   
  • How to Find Chinese Distributors

    It is not easy for US exporters to find proper China distributors. The reason is, unlike China suppliers, China distributors do not promote their business in the US. Therefore they are mostly unknown to US companies. However, there are cost-effective ways to find many potential distributors in China to sell your products. Before you set up to physically go to China, you should conduct sufficient research and connection, so that your costly visit could be very productive. It is highly recommended to use government resources. Steps 1 Search online to get general idea of the market situation and distributors in China for products that are similar to yours. China distributors of course focus their attention on China market. So they normally do not have website or web listing information in English. Therefore you need to have an informed person who understand Chinese to help you.    
  • 3 Essential Places To Visit In Shenzhen, China

    Shenzhen is a city of over 12 million people located in Guangdong Province, China, directly on the border with the New Territories of Hong Kong. It's likely that your travel guide to China does not say much about this city except to dismiss it as industrial and good only for cheap knockoff shopping. Similarly, if you ask people in Hong Kong about Shenzhen, they will pretend to think it's still a small town full of knife-wielding thieves and you shouldn't even consider going there. Both these impressions couldn't be further from the truth. Shenzhen's incredibly fast growth is the reason travel books are out of date, and perhaps Hong Kong people's snobbishness about the city stems from a certain fear and envy of this shiny wealth center on their doorstep! Modern day Shenzhen is a vibrant, cosmopolitan city that offers a wide range of cultural and leisure venues for tourists, as well as unrivalled shopping and dining. If