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Knowledge Base Articles

  • Making the Most of Promotional Merchandise

    Promotional advertising is one of the most cost-effective ways to advertise your business. Smart marketers know the impact that promotional items can have on a business. With the right items aimed towards your target market, your business can see a long-term impact, achieving a variety of company goals. Learn how your business can start making the most of promotional merchandise. You'll be surprised at how far one investment can take your business. What are your biggest company goals right now? Whether they're increasing sales, improving customer retention, motivating employees or a combination of these and other goals, promotional merchandise can be your best solution. There is a huge selection and variety of promotional items currently available on the market. From the trendiest piece of technology to mass distribution pens with your business name branded on the side, you can find the right promotional item for your business - and your target market. While searching th   
  • Carabiner Keychains: Big Hit Promotional Items!

    "Load bearing" carabiners are commonly used in both the sailing and rock climbing industries. These "real" carabiners are made from aluminum rod or forged steel shaped around a spring loaded gate. Traditionally made in both D and oval shapes, today carabiners can be found in a variety of sizes and basic shapes. Their functionality stems from the gate mechanism which opens with pressure and springs closed when released allowing carabiners to hold and be attached to various objects. This article is concerned not with the load bearing variety of carabiners, but with the much smaller "replica" or "promotional" carabiners used primarily as keychains. Promotional carabiners are about 1/3 the size of "real" carabiners and are no load bearing and not for climbing. They function in a similar way to their load bearing cousins. By way of the spring loaded gate they can be easily clipped to most straps and loops creating a very convenient way to carry k   
  • 4 Promotional Items With Impact

    Promotional merchandise can be extremely effective in creating a physical presence for a brand or corporate image. The general rule is the better placed the merchandise, the higher the impact. Good quality promotional products, particularly long lasting items, have a continuum of uses and applications that make them work well in any environment. An imaginative promotional approach sticks, and it establishes a brand like nothing else. Types of promotional items and marketing values Promotional items are generally valued comparatively on their "retail" value. This is actually a pretty natural response to any gift item. Something worth $10 is more valued than something worth $1. With promotional items, therefore, the perceived value of the items is highly relevant. The novel, mid and high value promotional items, can be very good, even surprising, promotional assets. Their marketing value is considered higher than their retail value, mainly because they're very stron   
  • Where to Find Reliable Wholesale Suppliers and Drop Shippers?

    It is essential to know the kind of products to sell and to know the most reliable suppliers of these products when establishing a retail business of wholesale products online. As a newbie of this business, it is important to learn some fundamentals before engaging into retail businesses. The first thing to do is to search for a specific niche. This targeted niche should have wholesale products that are already popular to buyers. Some of the popular niches are accessories, clothing, and appliances. This is one way of focusing the business into a smaller sector. Also, try to consider that part of planning the business by knowing where to find these items since they can be very complicated to locate. To ensure a profit from this business is to find items having lesser prices. These can be found from a reputable wholesale supplier. Then, the newbie could turn to manage a business online. He has to know that wholesale products are bought i   
  • Maximizing Your Wholesale Clothes Promotions

    Wholesale clothes are now among the popular clothes sold in the market. Not only that they are already starting to be fashionable but they are also cost-efficient for consumers. Aside from clothes, wholesale sunglasses and other accessories are made to be available for people who would like to save money for their fashion style. The demands in the market cause the number of wholesalers increase in a short span of time. If you think of doing the same business, you have to understand how crucial it is to promote your products to gain clients. And when it comes to selling clothes online, it gives you a number of different options to advertise the products you are selling so you will make your business more competitive than before. Online promotions through catalogs If you will look at different sellers, they have their own catalog that will show people the products that they offer. Instead of getting the catalog printed out on paper, the