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Knowledge Base Articles

  • Customized Promotional Products: Perfect Business Branding Solutions for Increasing Sales

    Try to remember how you felt when you received a customised birthday cake with your name on it and was treated like royalty. "Awesome" probably describes this feeling you then had when people treated you this way. Every customised gift is relatable to this feeling and we often tend to become attached to the gift giver, emotionally or mentally. This fact has now been adopted and utilized as marketing strategies to increase business sales. Amid the contemporary cut-throat kind of competition, promotional strategy is considered to be the best method of increasing sales and is the "open secret" for staying ahead in the race. The sole purpose of promotional strategy is to introduce, persuade, and influence people; the same 3 "colours" that a sales strategy targets. Customized products impact enormously on both the giver and the receiver while providing the perfect business branding solution. Let's discuss how customized promotional products   
  • The Process of Distributing Promotional Items

    We have all heard of promotional items and even used them to our advantage. They are no longer a thing that is uncommon and something that is out of the box. You can find these promotional items almost everywhere no matter what the occasion. By the virtue of benefits that they have to offer to a business they simply make for one of the best business tools. From brand awareness to getting new customers for your brand they can serve your business with almost everything. There is absolutely no end to the benefits that these promotional items can serve you with. The process of using these promotional items is not as simple as it seems. Firstly the organisation that plans to use these promotional items studies the target audience that it caters to very closely and tries to understand its promotional requirements in a more elaborate manner. There is a great level of research that goes into it. This is not at all easy as one need to take even the minutest of aspects into account. The   
  • Eco Friendly Water Bottle - Save the Planet and Yourself

    Any of us that are at all concerned about the state of the environment should consider the purchase of an eco friendly water bottle to carry around. We need to move away fro the use of prepackaged water as the main source of our supply. By using prepackaged water as our exclusive source of H2O, we are not only killing the planet, but we are also possibly killing ourselves. Did you know that in the U.S. alone, over 60,000,000 plastic bottles are manufactured, transported, and disposed of every single day? It is estimated by some, that it takes more than a thousand years for a bottle to degrade once it is deposited at the landfill. Do you even realize what the chemicals from these plastics are doing to our groundwater system? An eco friendly water bottle, which we would never need to dispose of and that contained no chemical agents whatsoever, would be ideal. We need to stop the flow of these bottles into our lan   
  • Fresh Promotional Product Tactics To Push Company Memorability

    As successful brand-building, company-strengthening and sure-fire marketing components, promotional products have proven to be vital ingredients to the melting pots of both trade shows and marketing campaigns. Yet, many times, and usually more often than not, promotional products find themselves being added and utilized haphazardly, making promotional recipes taste a bit off, a bit short or too full or something. Instead of being out and boldly visible - and preferably being used, repetitively so - promotional items are usually hidden and tucked away in back drawers, left to collect dust and not necessarily accomplish what they were set out or intended to do, which is, to no surprise, promote. Thus, usual promotional-scenarios-gone-wrong involve opening a top desk drawer chock full of multiple brand names inscribed on a clustered bunch of assorted sticky-pads, pens and desk-top calendars of old - all promotional failures. Promotional Loses: May They "R.I.P." What'   
  • Digital Promotional Product - The Hottest Thing For Marketing

    Large numbers of companies are competing with each other to establish their brand name and get noticed by the prospective clients through various kinds of mediums. Today, the hottest "in" thing that majority of the companies opting is the digital promotional products so as to make their presence in the market. Digital promotional gifts are the most ideal promotional gift to promote the brand of your company. Some of the digital promotional gifts include USB drives, mini digital camera, mini digital photo frame, MP4 player, bubble calculator and calendar clock calculator. Apart these, roll up calculator projection talking clock, pen holder with radio, mini USB mug warmer and USB lava lamp are several digital promotional products that can be given for the promotion of your company and brand. The digital promotional products can be personalized as well, as you can engross the name of your company, or the caption of your product with the contact information. The digital promotiona