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Knowledge Base Articles

  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • Promotional Clothing As Promotional Gifts

    Most companies have at least one or two promotional clothing items that their employees can wear. However, what about giving away these items as promotional gifts? Some companies do it, and some do not. Is it the best idea? Analyze the pros and cons to decide if promotional clothing will work as promotional gifts for you. One of the main advantages of using promotional clothing as promotional gifts is that the item is useful. The more useful an item, the more likely your potential clients and customers will be to actually keep it around. The problem with many companies' promotional gifts is that they end up in the trashcan at the end of the day. This is lost revenue, especially because not only did the original recipient not use the promotional gift, but also no one else had the chance to see the promotional gift being used or carried either. Few people, however, will throw away a brand new promotional clothing item, simply because it is too useful. If they don't want the item   
  • Fresh Promotional Product Tactics To Push Company Memorability

    As successful brand-building, company-strengthening and sure-fire marketing components, promotional products have proven to be vital ingredients to the melting pots of both trade shows and marketing campaigns. Yet, many times, and usually more often than not, promotional products find themselves being added and utilized haphazardly, making promotional recipes taste a bit off, a bit short or too full or something. Instead of being out and boldly visible - and preferably being used, repetitively so - promotional items are usually hidden and tucked away in back drawers, left to collect dust and not necessarily accomplish what they were set out or intended to do, which is, to no surprise, promote. Thus, usual promotional-scenarios-gone-wrong involve opening a top desk drawer chock full of multiple brand names inscribed on a clustered bunch of assorted sticky-pads, pens and desk-top calendars of old - all promotional failures. Promotional Loses: May They "R.I.P." What'   
  • Filtered Water Bottles Let You Take Pure Water With You Wherever You Go

    When you're at the office, or out in the community, you never know what contaminants are in the drinking water that's available. But, when you're thirsty you're thirsty and water really is the best drink around. So, what are your options? A filtered water bottle (a water bottle with a filter built into it) can make it really easy to have clean, pure drinking water no matter where you go! Why You Should Own A Water Filtration Bottle Although bottled water is a good option, they are not always readily available. And even if they are sold in places such as the gym, the theater, the museum, or a theme park, bottled water can cost you an arm and a leg. Another issue with bottled water is waste disposal. After you've guzzled the original water, you will need to buy another bottle of water or refill the empty one with water from questionable sources like a faucet or fountain. Filtered water bottles have none of these issues be   
  • Here is Why You Should Purchase a BPA Free Water Bottle This Afternoon

    BPA free water bottles are vital to your well-being. The Environmental Protection Agency (EPA) recently announced that it will investigate bisphenol-A, or BPA, and has listed this substance as a chemical of concern because it has been revealed as being harmful. BPA is connected with cancer and other important health conditions in animals and humans. Some problems include permanent hormonal changes, heart disease, poor development of the female reproductive system including mammary tissues, reduced immune system response, alterations in fat tissues, presence in the thyroid tissue, and diabetes. The likelihood of mammary and prostrate cancers are also elevated. This is a significant issue with humans since much of our food is packaged in plastics containing BPA. Many epoxy resins and items we use every day are made with BPA plastics which permit BPA to seep into our bodies. For example, premature babies subjected to instruments created u   

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