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Knowledge Base Articles

  • Ho, Ho, Ho! Christmas Promotional Goods

    Christmas is one of the best holidays to maximize your advertising needs. The season of giving will not only make you more generous when it comes to giving promotional goods but it will also make your recipients more grateful in receiving your gifts. However, it can also be a tough time for any advertiser. With the piles of gifts that a customer receives not only from other companies but also from family and friends, it would be hard for them to determine which one came from you. The trick here is making yours more noticeable than the rest. Here are some tips: 1. Keep it colourful. Make your package stand out. A lot of packages over the Christmas holidays are usually wrapped in red and green wrapping. So choose other colours such as bright blue, hot pink and even silvery white. Anything that will look different from the rest. If you can catch your customers attention with your gifts wrapping, you are halfway there. 2. Keep it    
  • What Makes the Polo Shirt a Good Promotional Item?

    When it comes to items that are given out as freebies to clients, customers, and employees, there are some general rules to follow that dictate how successful your promotional items will be. When choosing what promotional items use, and choosing designs for your promotional items, it's always important to let these rules be your guide. A good promotional item should be practical, and it should be portable. Ideally it should also have a certain amount of longevity in terms of how long the item remains desirable, but this is a situational requirement and is not always necessary. Practicality and portability are always absolute necessities, and the presence or absence of these factors are big factors in determining the success of your promotional items, and of any associated advertising campaign. Practicality is perhaps the most important concept when it comes to promotional items. Why? Simply because a practical item gets used, and every use of the item means exposure for    
  • A Promotional Items Primer

    If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't   
  • Promotional Water Bottles Are a Good Way to Promote Business

    Promotional items are a good way to promote the business as these help in the advertisement of goods and services. There are various promotional goods that a company can use. The choice totally depends on the purpose of the promotional materials, the budget and most importantly the target audience. The promotional items that a company chooses should be something which appeals to their potential customers. Promotional water bottles which carry the logo of the company are one of the best promotional items that a company can give out to employees and customers and clients. These are something which really appeal to the recipients and are liked by them all. The promotional water bottles are a good way of promoting the company as these can easily carry the logo of the company and these are not very expensive also. These bottles can be used by the recipients in their daily life and these also remind them of the company as they see the logo of the com   
  • The Growing Scope of Wholesale Promotional Products

    Marketing is an important part of the corporate sector operating from any part of the world. The successful marketing strategies hold the key factors as far as promotion of the company and its products are concerned. These marketing strategies are tailored according to the products and services of the company. Every company hires especially skilled marketing experts who are responsible for devising and developing innovative and successful advertisements. In the changing scenario of the good and effective marketing strategies, the importance of wholesale promotional products is increasing at a fast rate. Most of these products are available with all the leading producers of wholesale promotional products. The basic function of these products is to carry the name and logo of the promoting companies. These companies sign a memorandum of understanding with the makers of these products. As per this understanding, the manufacturers print or encrypt t