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Knowledge Base Articles

  • What Makes the Polo Shirt a Good Promotional Item?

    When it comes to items that are given out as freebies to clients, customers, and employees, there are some general rules to follow that dictate how successful your promotional items will be. When choosing what promotional items use, and choosing designs for your promotional items, it's always important to let these rules be your guide. A good promotional item should be practical, and it should be portable. Ideally it should also have a certain amount of longevity in terms of how long the item remains desirable, but this is a situational requirement and is not always necessary. Practicality and portability are always absolute necessities, and the presence or absence of these factors are big factors in determining the success of your promotional items, and of any associated advertising campaign. Practicality is perhaps the most important concept when it comes to promotional items. Why? Simply because a practical item gets used, and every use of the item means exposure for    
  • Sports Water Bottles Can Be Styled to Your Requirements

    For any business seeking to expand its brand, sports water bottles are a safe option. By giving these bottles away at sporting tournaments or other outdoor events, you can reach a large market of people of varying ages and genders. While not everyone is interested in physical activity, water is a basic necessity. Giving people an easy way to take water with them wherever they go is an excellent way to expose them to your brand. As the logos on water bottles are fairly prominent, you will also be exposing your brand to any who spend time with your customer. This can have a lot of benefits. These benefits can include bringing new customers to your business. As the price per bottle is relatively low compared to other forms of advertising, this can be very profitable for you in the long term. However, picking the perfect sports water bottles for your business can be a very challenging proposition. First, you need to select a style of water bottle.    
  • Imported Promotional Products

    Taking advantage of imported goods has always been a winning card when it comes to small businesses, the basic concept behind doing business with offshore companies is that they are able to provide a good product which has a lower cost of production thus bringing down the expenses of those who purchase such imported goods. When it comes to promotional products for medium and small businesses buying items in bulk is a great idea to the fact that they are a lot cheaper because they are sold and purchased at wholesale prices which again increase the revenue margin and drives down expenses. Cost Effective Solutions When it comes to marketing and advertising small businesses are always looking for new ideas and marketing techniques which are effective and at the same time don't cost too much to execute. The basic idea behind promotional product marketing is that such products must be able to deliver to your advertising or your message time    
  • Practical Uses of Promotional Gifts in Our Lives

    Every business or an organisation works consistently towards boosting their sales. What could be better than something which could take charge of marketing your product without having to spend a lot of money on it? Promotional items are successful tools in this regard. By distributing promotional gifts, you can have an easy edge over other competitors in the market. But this needs a careful and full- proof planning. The main idea behind promotional products is to market your brand constantly and aggressively. A company has to be flexible and work out different finances for different audiences. Most promotional items happen to be those which are for everyday use. Promotional items like pens, mugs, key chains, and mouse mats having your company details provide a lot of long term advertising. They have a deeper impact than the television commercials that run for a short period of time. This kind of promotion goes on for years endlessly giving a good return for investment. Promoti   
  • How to Make Your Business Trip to China a Success

    When talking about the Chinese market the two main regions where trade prospect is mainly concentrated are Shenzhen and Guangzhou. Be it a small retail company or a corporate giant, both send to their delegations to these regions every now and then in order to exercise the benefits of trade, but a common problem shared by all these delegations is the language barrier. Despite the modern era globalization, China is still considered to be culturally reserved, thus still English is not the primary mode of conversation. In these two regions alone five different languages are spoken including Cantonese and Mandarin. This problem can quite easily be terminated through having a good Shenzhen Interpreter and Guangzhou Interpreter on board. This may seem quite easy as the moment you step you you'll be surrounded by people boasting to be the "know it all" interpreters and guides, but what most do not understand is that in order to be a good Shen