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Knowledge Base Articles

  • How to Find the Best Promotional Items and Corporate Gifts

    As a business owner or corporate gift buyer you know how hard it can be to find just the right promotional items or business gifts. Do a search on Google and you have literally millions of choices staring you in the face. It's hard to find the best deal on the best item. But all that's about to change. I worked in the industry for years and I can tell you that there's a lot of money "left on the table" when you're looking at higher end products and plenty of "overstock" options when looking for the good old cheap promotional items like pens and key chains. For this article I'll focus on corporate gifts and business promotional items. More specifically let's look at those that can be laser engraved since these often carry a higher perceived value by the recipients (when fine woods are engraved, etc.) The first thing you want to do is get some inside information on what the promotional company is paying for a product versus what it charg   
  • The Basics of Promotional Products

    Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after. Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are. Purposes and Uses of Promotional Items: In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade s   
  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual us   
  • Avoid Using Plastic Water Bottles

    Well you must know that the numbers you are going to see are reflecting the impact of modern habits of drinking water. Although these data may be somewhat questionable and contestable, sometimes if we change our attitude and behavior in consumption, that may lead to benefits for us. Now without wasting time let us look at the facts and numbers related to plastic water bottles. The plastic bottles take about seven centuries before they completely decompose Eighty percent of used plastic bottles are not recycled. Each year in the U.S. thirty eight million plastic bottles used for water go into trash without being recycled It takes ninety million gallons of oil to produce a billion plastic bottles On an average, American people consume one hundred sixty seven bottles of water a year. In Italy every year consumption on an average is of two hundred seventy liters of mineral water and soft drinks   
  • Why Should I Use Promotional Items To Advertise My Business?

    There are so many reasons to use promotional items to advertise your business! How can the promotional items benefit your business and increase your sales? Check out these reasons: When you give out promotional items, it will be thought of as a "gift" by the person picking it up or receiving it. Most think of a "gift" positively, which will result in positive thoughts about your business. This is true no matter how the customer receives the promotional items. The scenarios are endless! At the end of a purchase, you could thank the customer with a promotional gift. At a conference or expo, you can have attendees sign up for a mailing list and not only get your future mailings, but get a promotional item. You can even give promotional items to your employees - like stress relievers or company shirts - and make them feel positively about the place they work. Promotional items make everyone and anyone picking them up feel appreciated    

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