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Knowledge Base Articles

  • Who Buys Promotional Items?

    The promotional items and associated gift industry is a growth sector with sales soaring in to the billions. Have you ever wondered who buys all these promotional items? If you guessed that the top buyers are big spending blue chip businesses and organizations who want to advertise and market their product lines, you'd be wrong. An industry study identified the top twenty-five industries that purchases promotional items and gifts by the amount spent. The results below might well surprise you. 25. The petroleum industry, including gas stations, oil distributors and refineries 24. The travel industry, including airlines, bus, trains, cruise lines and travel agencies 23. Food processors and beverage bottlers 22. Retailers and shopping malls 21. Pharmaceutical and chemical companies 20. Utilities like gas, electric and telephone companies 19. Telecommunications companies like cell phone and internet provide   
  • Promotional Items to Give to Staff?

    Many businesses in the UK utilize promotional items as part of their advertising and marketing campaigns. Now, even more businesses are seeing the use of promotional items to give as gifts to staff. Promotional items can be used as staff presents for a number of reasons, depending on the type of promotional item you are using. Here are a few examples: Promotional pens - give these out to your staff freely so they can use your promotional item every day. Promotional mugs - every staff member should have a promotional mug to use at the office. Promotional mouse mats - every office has computers, you might as well give each of your staff members one of your promotional mouse mats to use on their desk. Promotional bags and folders - a great gift for an employee who has done a great job or is working on conducting or putting together a seminar or trade show. clothing such as t-shirts - perfect to use as office wear.    
  • Water Bottles Market Your Company to the Masses

    When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some   
  • Water Bottle Filter - A Better Choice For The Environment

    Drinking bottled water has become a massive trend around the world. Sales of bottled water are surging, and many large companies have gotten in on the trade. Consumers are obviously concerned about their health, and many distrust tap water. The tap water vs. bottled water debate rages in many corners, usually comparing safety standards and chemical testing. But one of the biggest drawbacks to drinking bottled water is the waste that all those plastic bottles create. Even though there are recycling programs in many parts of the world, most of that plastic is ending up in landfill. Plastic does not decompose easily, so once in a landfill it stays there for a very long time. Recycling plastic is also not a panacea; recycling uses a huge amount of energy, which ends up putting a lot of extra greenhouse gases into the atmosphere. There is, however, an alternative that not only provides clean, purified water exceeding the standard of tap wat   
  • Where And When To Use Promotional Products

    To aid visibility exhibiting at trade shows, for new product launch, sending gifts to customers. Using Promotional Giveaways is the solution to target a wide range of audiences, and will impact your customers with instant effect. Recurring business It is generally accepted that fresh customers who receive promotional products will, on average, return sooner and more often; also, they will spend more money than new customers who, for example, receive coupons. Incorporating a Promotional Item with a mail promotion will increase the number of replies by 50% and the use of Promotional Products as an inducement to respond will generate four-fold the number of replies compared with a typical traditional sales letter. Use of business gifts and promotional items Promotional products and gifts can be implemented in a vast variety of areas, such as Trade Shows, Conferences, Marketing Campaigns, Anniversaries, Exhibitions and Openings. Staff Incentives, Customer Loyal   

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