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Knowledge Base Articles

  • Be Unique - Use Edible Promotional Items

    In the world of promotional items, you can find almost anything under the sun to advertise your company on. From pens to baseball caps, magnets to T-shirts, and stress toys to rulers. Anything you choose to put your company's logo and name onto should be something you think will be useful. Since many promotional items are often passed out at family expos and luncheons, why not make your giveaway something edible that both kids and adults will enjoy. Some of the most popular of the edible promotional items on the market are chocolates. The common trend is to make ordinary chocolate bars into a promotional tool. The wrappers are custom made with your company name and any other information you desire to share. You can also purchase small to large boxes of variety chocolates for fancier promotional events. Remember when and where you plan to give out these promotional items, though, because if you are out in the summertime heat, you'll need to keep your chocolate products on ice.    
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Safe Water Bottles - What is BPA and How to Avoid It

    So what's all this talk about unsafe water bottles? You may have caught wind of some of the controversy surrounding polycarbonate plastic water bottles and the chemicals used in their manufacture. You may have heard the term "BPA" or "Bisphenol-A," but educating yourself about this harmful chemical and choosing safe water bottles probably seemed like a chore, not the way you want to spend a Monday night or Saturday afternoon. This article contains all the information you need to know to make informed decisions about safe water bottles that are both recyclable and suitable for multiple uses.  What is BPA anyway? BPA was first discovered in 1891, and manufacturers have used this monomer for at least fifty years. It is a key ingredient used in the epoxy resins that go into making the nearly shatter-proof polycarbonate plastic water bottles, which have become so popular with fitness and outdoors enthusiasts. Even though BPA has long been suspect   
  • Promotional Caps Can Improve Your Brand Awareness

    Promotional Caps are among the best ways to improve your brand and market reach in the industry. For businesses and organisations that have tight budget on marketing, then using promo caps is a good way to channel your product, services, or cause to the people. There are actually hundreds of promotional products that can be used in advertising campaigns. Selecting the best item that suits your marketing needs is the initial step to securing successful promotions. While it is a common fact that caps are sold at reasonable price, it is still important to consider the following factors when buying caps for your marketing efforts. Quality Material First off, you must consider only good quality materials when purchasing promotional headgear such as caps. Choose a supplier that only offers durable and excellent materials when buying Promotional Caps. If you buy cheap caps, this will most likely create a negative impression on your customers.   
  • Common Mistakes When Capitalizing On Promotional Bags

    Promotional bags have given businesses an affordable option for building up their brand to potential customers. With conventional advertising, you would need to allocate a considerable amount of money to achieve your goal of increasing publicity. In reality, however, advertising on newspapers or the television can only provide you with limited exposure. For a minimal investment, bags can bring about optimum results in a short period of time. However, you need to bear in mind the following factors to ensure success. Before everything else, you should first determine your intended recipients. Promotional products are effective when given out to the appropriate customer. Check to be sure that the bag you have in mind will match the age, occupation, sex, or location of the customer. You cannot hand out a shoulder bag intended for a lady to a man and vice versa. The best thing to do is look for something that is generic to both man and woman.    

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