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Knowledge Base Articles

  • Imprinted Promotional Products Are One Of The Most Cost Effective Forms Of Advertising Today

    In the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone. The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today's marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a business can utilize and should be an integral part of any marketing campaign. Used in just about any promotion or marketing plan, promotional products will add longevity with the use of unique and customized items displaying a logo or message with staying power. Successful companies today, both large and small, use promotional products in integrated marketing to enhance relationships with their customers as well as employees. One of the most cost effective to   
  • Promotional Tactics For Selling Wholesale Sunglasses Items

    Sunglasses dealers usually do not have to put in extra efforts to sell sunglass accessories or sunglass items, because the buyers of numerous sunglasses love to purchase other sunglass items at the time of their initial purchase. However, in certain tough times, shops and retail owners have to think about various promotional tactics to sell wholesale sunglasses items. Moreover if special sunglass items are introduced it becomes necessary to introduce these items to the customers so that they benefit in the long run. Some such promotional tactics are mentioned below. You must have come across or heard about bundle sales by now. These are one of the major selling tactics which is adopted by businessmen and is a way of pushing sales up. This is one of the ways in which a customer is offered one product free on the purchase of a specific number of products. Have you heard about ' buy 2 sunglasses and get one designer sunglass case fr   
  • How to Verify Reliable China Suppliers?

    How to verify reliable China Suppliers? I had been asked this question for many times. This article tells you all about How To Verify China Suppliers when starting an import export business with China. Things You'll Need     You need distributing connection and know where to sell in your country before importing procedure.     Initial info of price margin between China and your local market. Instructions         1 Introductions, Referrals and Word-of-Mouth Recommendations.             People are doing business with those they know, specially for their international business. Same as you are seeking a job in job marketing, referral and network is the most successful way people get hired. You need to research as much as you can, find out anyone you know and ask them if they have reliable connections in China and doin   
  • Plastic Water Bottles - Convenience Costs More Than We Know

    Plastic water bottles are the only material in the liquor and beverage industry that keeps on piling up worldwide. There are quite a few reasons why this situation seems to be too difficult to contain; from the demand, waste management to lack of awareness. These are just a few things you might want to consider before getting the next gulp of refreshment. It started from a need for simple convenience. Products such as plastic water bottles, plastic cups even plastic salad bowls and the like have a huge demand primarily because of its convenience. People who are always on the go prefer these plastic containers, which can be easily tossed in the trash after use. It makes them convenient because plastics seem to be the cheapest type of beverage container if we are to evaluate it on a short-term basis. Compared to any type of re-usable water containers, disposable plastics are the cheapest and most convenient container most of us rely on. Another t   
  • Wholesale Promotional Products - The Smarter Choice

    Finding a way to promote your business which makes financial sense is not an easy thing to do, most of the marketing methods are extremely overpriced and the results may not be as good as expected. Small business owners who would like to create good branding for their firm will often find themselves limited by the amount of capital they possess. It goes without saying that marketing can be one of the most expensive operations which is required to get a business going, eliminating marketing from the picture would be just like trying to make a plane fly without any fuel. When it comes to advertising and brand building it is important to keep in mind that the first impression is always important, in other words, if you decide to use the cheapest possible TV advertising campaign chances are that the animation quality might not be the best, this being the case your potential customers might create erroneous assumptions about the quality of your busi