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Knowledge Base Articles

  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual us   
  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • Choosing a Safe Reusable Water Bottle For a Promotional Product

    For your customers' health and the health of the environment, choosing a safe reusable water bottle for a promotional product is very important. Everyone knows that the best way to go green with water is to drink it from the tap in a glass. But, that's not practical for people on the go. People on the go need something to put their water in. There are many different types of water bottles on the market. There's the regular plastic ones that you get from your grocery store or gas station. But, there are big problems with those. They are the worse kind you can choose to drink from because they are made of PET (polyethylene terephthalate), which leaks DEHP (Bis(2-ethylhexyl)phthalate) after repeated use and is a probable carcinogen. These also can harbor bacteria in the cracks and crevices, which is not good for health either. The plastic sports bottle is the next reusable water bottle, but is still not that safe. These are made out of po   
  • Shenzhen Factory Inspection - Making the Best of The World's Manufacturer

    Shenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh   
  • How to Save Money With Wholesale

    Every sensible and organised business of any size or industry can benefit from the dependability of reliable wholesale providers. This is perhaps even more the case with companies that deal in the retail and provision of food and drink items including pubs, restaurants and cafes. In order to be successful in this most demanding of areas, a company needs to be able to provide their customers with value, variety and the assurances of quality. With this taken care of, a well managed business can look into the purely financial benefits associated with making use of an established wholesaler. - A large-scale, nation-wide wholesale provider can offer its members terrific money saving deals and offers. As well as weekly promotions available in stores and online, there is a well established 'spend and save' scheme perfect for businesses with a regular purchasing commitment. Businesses can save up to 4% off of their regular bill simply by making use of    

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