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Knowledge Base Articles

  • 4 Promotional Items With Impact

    Promotional merchandise can be extremely effective in creating a physical presence for a brand or corporate image. The general rule is the better placed the merchandise, the higher the impact. Good quality promotional products, particularly long lasting items, have a continuum of uses and applications that make them work well in any environment. An imaginative promotional approach sticks, and it establishes a brand like nothing else. Types of promotional items and marketing values Promotional items are generally valued comparatively on their "retail" value. This is actually a pretty natural response to any gift item. Something worth $10 is more valued than something worth $1. With promotional items, therefore, the perceived value of the items is highly relevant. The novel, mid and high value promotional items, can be very good, even surprising, promotional assets. Their marketing value is considered higher than their retail value, mainly because they're very stron   
  • Eco Friendly Water Bottle - Even a 5 Year Old Knows It's Benefits

    Let me share a short story with you. It was a pleasant surprise for me. I never knew that a 5 year old would have so much of information about an eco friendly water bottle. Few days back, I and my friends went out to trek a local hill nearby. I, being an active researcher in the field of water purification and eco friendly products, carried my home purified drinking water along and that too in my faithful stainless steel eco friendly water bottle. While some of my friends were not carrying any water and decided to depend on bottled one; some were carrying their home purified water but in plastic bottles. This was not a surprise to me. Millions of people still are unaware about the hazards of drinking impure water as well as of using plastic bottles. In the group of other people who came there to visit, there was this 5 year old girl. She had a minor slip and got hurt. Nothing serious - just a few scratches here and there. Ever   
  • Wholesale Supplier - Some of the Common Traits of the Fake Wholesale Suppliers!

    As the economic crisis drowns the world with lay offs,everyone wants to find means and ways to earn money to add to their financial stability.The easiest way to do so is through drop shipping as a lot of up front payment is not required in it. Advantages of Drop Shipping: - You do not need a room to store your products - No hassle of handling and delivering - No need to have a lot of investment money to purchase the huge quantity of inventory! Any real wholesaler will deliver any product for you,directly to your customer from their warehouse.Also before even delivering the product, the customer will pay you! This is just a great business setup and it easily attracts many people to selling online,but at the same time it also attracts a lot of people who want to play fake and fool you while you think that these people are wholesale suppliers! Here are some common traits of the fake w   
  • Promotional Water Bottles: How Do They Work As Promotional Items?

    It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space    
  • Promotional Gifts - Bringing Success to the Business

    Promotional gifts celebrate professionalism and togetherness. They are used as incentives for both employees and clients. They bring manifold benefits - earn goodwill from clients and employees both; improve productivity levels; give an opportunity to promote an organisation; brand awareness; enhancing present customer relationships; strengthening the company profile and even give long term benefits to an organization. They are beneficial to all companies whether large or small, start-up or established and are widely appreciated because they appeal to all age groups. Some promotional gifts which are hugely popular and are used regularly are promotional pens, promotional mouse mats, promotional umbrellas, promotional calendars, promotional watches, promotional golf balls, promotional mugs, promotional folders, promotional shirts, promotional caps, and many more. The main idea behind distributing promotional gifts is to endow customers with something they can use on a daily basi