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Knowledge Base Articles

  • China Makes Christmas For the Rest of the World

    China is the world's biggest manufacturer of Christmas products. China exports nearly 2 billion US dollars worth of Christmas products per year with more than half going to the United States. Most of it comes from Shenzhen in South China's Guangdong province. There are over 3,000 factories in Shenzhen producing artificial Christmas trees. Christmas lights, ornaments and Christmas wreaths are also made here. These items are all made from plastic and metals. Shenzhen is on the coast about an hours drive from Hong Kong. Before 1985 most of these products were mass produced in Taiwan and Hong Kong where the labor was cheap and ports were easily accessible. Taiwan and Hong Kong were not under the strict communist rule of China. By 1985 Taiwan and Hong Kong had developed into huge exporters and their local labor costs had increased. They started looking for a place nearby to ship materials to for assembly by cheaper workers. At the same time China wa   
  • The Custom Sports Bottle - The Smart Marketing Promotion Right Now

    Contemporary marketing and promotions benefit from the inclusion of a personalized sports bottle or custom sports bottle. They are the must-have, must-see accessory of every fashionable, environmentally active or socially conscious person this year. Increased warnings from the FDA at the beginning of 2010 about the environmental and community health hazards inherent in plastic water bottles has sent water executives and celebrity endorsers running for the hills. With renewed warnings about the health dangers of BPA (or Bisphenol A) and DEHP (Bis 2-ethylhexyl phthalate) on developing fetuses, infants, children, fish, and other wildlife; no one wants to be seen promoting what is quickly being labeled as the greatest preventable threat to public health and the environment. The press has been merciless, labeling bottled water as a major cause of infertility, birth defects including genital deformities, impotency, child obesity, thyroid complicati   
  • Greener Water Bottles - Aluminum and Stainless Bottles Are a Safe Bet

    We all know that drinking bottled water leads to the creation of vast amounts of waste. Americans alone are adding 30 million PET water bottles to landfills every single day! Much of the plastic that results from recycling pet bottles ends up going unused. Even the manufacturing and transportation of the bottles takes a toll in the form of millions of barrels of fossil fuels being consumed. Fact is, using a reusable water bottle is good for the environment. But all reusable bottles are not created equally. So what are the choices? Plastic Bottles. There are many kinds of plastics used in water bottles, and there is a lively debate on which ones are safe and which ones can leach harmful toxins. For the sake of this article I am going to leave plastic off the list for the simple reason that I don't like the taste of water that has been sitting in a plastic bottle for over a day. I like my water to taste like water. Glass Bottles.    
  • Promotional Water Bottles: How Do They Work As Promotional Items?

    It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space    
  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual us