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Knowledge Base Articles

  • Promotional Plastic Bags - What You Must Know Before Buying Them

    Promotional plastic bags have become one of the top advertisement methods used to successfully promote a business or service in the most cost-effective manner. Whether they are plastic, fabric or paper, customized promotional bags are perfect for customers when they leave your stores, carrying merchandise and food products, attend tradeshows, and go to food fairs. If you do your research well, according to the trade group Film and Bag Federation, most people will grab plastic first. Economically and environmentally, plastic outweighs paper in many ways: R approximately 94% less waterborne wastes than paper. Consumes 40% less energy than paper. Produces 70% less atmospheric emissions than paper. Generate under 80% of solid waste. Standard and reusable plastic bags cost one cent to make while paper bags costs four cents, which makes them ideal for advertising purposes. Y   
  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • What Goes Into Your Promotional Conference Folders?

    Promotional conference folders can be used to promote your business in many different ways. Most often, they're handed out at industry conferences and seminars, either by the organizers or by individual presenters. They may be used in lieu of presentation folders to deliver sales presentations to prospective clients, distributed to employees and sales staff to hold their sales materials or used to hold agendas and meeting materials at board meetings or other important events. What goes into your promotional conference folders depends on their intended use. The Standard Promotional Conference Folder When you organize a conference, the promotional conference folder presents an opportunity to offset some of the expenses of the conference itself. Generally, the conference sponsor earns top billing and their name on the front of the conference folder (along with the most real estate on the conference bag and other promotional materials). Other sponsors are usually invited to   
  • The Advantages of Promotional Mouse Mats

    If you're looking for a promotional item for your company, why not try promotional mouse mats. Mouse mats make great gifts to employees, clients, and potential customers alike. There are a number of advantages to using promotional mouse mats to promote your company. Here are just a few of them: Price: Promotional mouse mats are quite inexpensive, especially when compared to how often your customers will actually keep and use them. Other, less expensive items may be your cup of tea, but often, these items are thrown away with the trash after only a day or two. In fact, some may never make it home from the conference or event. Promotional mouse mats are inexpensive enough to hand out, and they are an efficient use of the money in your advertising budget. Usability: Promotional mouse mats are, after all, practical. Most home own a computer, and mouse mats are needed for desktops. These items have to be replaced often because they simply because worn or    
  • How Can Eco Friendly Water Bottles Contribute to My Health and the Health of the Planet?

    Let's face it, we all need to do our bit to help the environment today and an eco friendly water bottle is one easy way to help. It can be glass or stainless steel and should contain no harmful chemicals in its composition. If you select the right one, then your health and that of our planet can improve and here's how. Did you know for example that over sixty million plastic bottles are used and thrown away each day in the US alone? Just think what that number is for the whole world! With an eco friendly water bottle you are contributing towards reducing that number by using the same container over and over again and hopefully not buying or using any plastic bottles again for your water. When you consider that bottled water is no better for you than the tap variety and in many cases is the same poor quality and comes from the very same source but costs $2 - $4 a gallon! The best eco friendly ones are either glass whic   

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