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Knowledge Base Articles

  • Making the Most of Promotional Merchandise

    Promotional advertising is one of the most cost-effective ways to advertise your business. Smart marketers know the impact that promotional items can have on a business. With the right items aimed towards your target market, your business can see a long-term impact, achieving a variety of company goals. Learn how your business can start making the most of promotional merchandise. You'll be surprised at how far one investment can take your business. What are your biggest company goals right now? Whether they're increasing sales, improving customer retention, motivating employees or a combination of these and other goals, promotional merchandise can be your best solution. There is a huge selection and variety of promotional items currently available on the market. From the trendiest piece of technology to mass distribution pens with your business name branded on the side, you can find the right promotional item for your business - and your target market. While searching th   
  • How Much to Spend on Promotional Gifts

    Promotional gifts come in all shapes and sizes. They also come with all sorts of price tags attached. Although you don't want to break the budget with the money you spend on promotional gifts, it is also extremely important to keep in mind that your promotional gifts are important and that you do have to fork over some cash for them. How do you determine how much to spend on promotional gifts? Here are a few things to keep in mind when you're setting that budget: How large is your company? The larger your company, the more you'll have to spend on promotional gifts, especially if the goal of the promotional gifts is to help your company grow. Of course, your budget overall will be much larger with a larger company than with a mom-and-pop shop. In general, think in terms of percentage of the overall budget instead of in terms of dollar amounts. Who will receive the promotional products? Promotion gifts that you give away at a state fair will be much le   
  • Business Decisions Regarding Wholesale Electronics

    Are you planning to put up a business selling wholesale electronics from China but scared that you might just fail? Have you asked your family and friends about it? If you know how the marketing industry goes then why not pursue with your plan? Don't you know that more and more people are looking for electronics that are sold wholesale? It is because of the economic crisis that the country and even the whole world are currently facing. They find buying wholesale products including gadgets to be very practical. People who are in this business don't compromise the quality of their items, because if they do their customers won't be coming back to purchase again, or worst their customers might file a case against them. Venturing in the wholesale electronics from China industry is not as easy or hard as it may seem. All you need to have is determination to do things the way they are and to be hard working as everyone else.    
  • Promotional Mouse Mats And Coaster Combo

    One of the best promotional items you can purchase are promotional mouse mats and for a very good reason - no matter which type you buy, whether you go for the budget ones or the promotional mouse mat and coaster combo set, they last for a really long time, which translates into one perfect thing for you - recurring advertisement for little investment. A promotional mouse mat and coaster combination set is the perfect way to get your promotional advertising message across. Your customers will use your promotional mouse mats for months, if not years to come. A promotional mouse mat will last for a really long time in the hands of your clients, and for their meager cost, is a perfect investment in your business. Promotional mouse mats are an inexpensive way to really promote your business, the only problem that many businesses face is how to distribute them and which way is really the most efficient for spreading the promotional mouse mats around to clients and new or pote   
  • Custom Promotional Items - Make Them Work

    How you can use Custom Promotional Items The best thing about custom promotional items is that you have a good amount of options. If you choose the wrong promo item, than you might do more harm than good. You have to be willing to spend more money on a product that will work instead of settling for a sub par promotional item. Your organization should pick a product that will work for it in a positive way. Say you work with school a lot, than try and pick something that schools can use to there benefit. Maybe binders? Custom Sweatbands for their schools basketball team? Maybe something for the professors to wear around. Once they have these they will be extremely appreciative and your company will get known throughout your community. The previous was an example of a small way in which you can use a promo item. A big example would be buying 20,000 headbands for New Years Eve in NYC. This unique promotional object would have your logo and a web ad