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Knowledge Base Articles

  • Choose the Right Promotional Items for a Successful Advertising Campaign

    Standing firm in the market with an ever-increasing customer base is a main task for every business domain, especially with competition increasing day after day in every field. However, there are a number of options that will be very helpful for you in customer retention. Some main points include better quality, innovations, efforts to develop something unique and quick response to customer queries. These points ensure better and continuously increasing popularity graph. In addition to this, successful and well-strategic advertising/marketing campaigns also play an important role in making people aware of your business. If you represent your business name in an effective and impressive way among target audience, you can achieve the tag of brand name easily. As far as branding is concerned, it is an important part of any business that ensures overall success and growth of business. According to surveys conducted in the market, brand makes the fi   
  • How To Give Away Promotional Gifts

    Everybody loves getting things for free, especially if they are useful or brighten up a dreary home or office. A lot of companies use giveaways to help spread the word about their companies. There is a wide range available with everything from pens to lollipops that can be branded with your logo and contact details. With the right promotional gifts you can get more people coming to you. In some ways it can seem counter productive. A lot of things cost money and surely by giving things away you are adding to your costs? How can people afford to do this and still maintain a profitable business? This is why you need to be clever and cunning when giving away free items. One of the most obvious places to offer people free things is during trade fairs or business networking events. It is still important to have plenty of business cards and literature to hand in order to make sure people remember you. However it is also worth adding something   
  • Wholesale Mugs: Useful Marketing Tool

    The mugs were available in the world long before the coffee beans were produced. Surprised? Yes, it's true that people were familiar to the use of mugs in ancient times too. Now that coffee has become very popular beverage, there is a huge variety of coffee mugs available in the stores. Keeping people's fixation and passion towards coffee, many companies are now giving away custom mugs to people as their promotional products. With over fifty percent American population drinking coffee everyday, imagine how many people your wholesale mugs can reach in the shortest span of time. Is it possible to reach even half of that many people in one go with the help of any other source of advertising? No! Giving away the wholesale mugs as your promotional product can achieve that goal. Mugs are available in different shapes and colors. You can select one from vast variety available. There are many companies specializing in customizing various produ   
  • Wholesale Drop Shippers: Does Starting a Big Online Store Mean Easy Money?

    When people think about the business of wholesale drop shipping, they think: Easy money. Since when has any business been easy money? It all takes work. The problem is that some random person goes online and hears about how amazing the drop shipping business can be, how it's such easy money, that they're going to open up shop doing auctions or set up an online store. How they can work with anyone from jewelry drop shippers to selling wholesale electronics, handbags, gift baskets, and what have you. They think they're going to make a fortune selling wholesale products on the internet and have them drop shipped directly in wholesale from China. Does anyone else see a problem with what I just said? The overall mentality is flawed. People are thinking in terms of easy money. There is no such thing. Imagine with me for a moment: You run an online store which also sells products on eBay and uses auctions for income. You have    
  • Affordable Corporate Gift Items Possible Through Wholesale Order

    The global financial crisis has affected many sectors of society including the major companies. Due to a bad economy, a lot of people and organizations have started cost cutting in as many ways as they can. The good news is that companies that don't want to spend so much on advertising but would like to be widely promoted can turn to wholesale promotional gifts. Through these promotional gift items, a company can make people aware of its existence as well as the products or services it offers. Many companies around the world have acknowledged the importance of these products as an effective yet cost effective advertising strategy. These promotional items are best bought in bulk or wholesale to avail the buyer of a much lower price compared to ordering them by retail. Promotional gifts are great incentives for sales people who reach their quota or for loyal customers. These corporate giveaways are perfect during special events and occas