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Knowledge Base Articles

  • Wholesale Dropship Sellers, Give Customers Extra to Keep Them Happy

    If you're an eBay trader or online vendor, you're using a wholesale dropship supplier to get products to customers and you're losing long-time customers then you need to ask yourself the following question... Am I giving my customers enough bang for their buck? "But why this question and why is it just targeted at vendors and traders who use a dropship company to handle logistics?" I hear you ask. Adding value to products in some way, be it through services or additional products, is a good idea for anybody selling anything online but it is essential for those who use a wholesale dropship company to get their goods to their customers. This is the only way they can truthfully say they are treating their customers well while, at the same time, making sure that they will have customers that remain loyal to them. Besides all the other eBay traders and online sellers who would just love to take your customers there's    
  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   
  • Personalized Water Bottles - 3 Reasons Why They're Great Corporate Gifts

    Many things can be personalized. Many personalized things are a great promotional too. But some are greater. Personalized water bottles are among those that are greater. And, therefore, they make great corporate gifts too. It's true, personalized water bottles make great corporate gifts. But not all the time. Most marketers don't mess up when it comes to matching gift with gift recipient. Most marketers don't give a personalized bottle to someone who's going to hate it. But most marketers still mess up with corporate gifts, whether it's bottles, mugs or whatever. They mess up because they don't think of promotional products marketing, or all marketing, quite right. By that I mean, they create marketing campaigns that do not intend to touch the corporate gift recipient enough times. Some actually conceive campaigns where the recipient is touched only once, maybe twice. That's one of the issues. The second issu   
  • How Promotional Mugs Deliver Results With Low Costs

    Are you looking for an excellent means of promoting your business and branding it relatively easily and effectively? If so then you really do want to look towards having a promotional mug produced. Giving away mugs promoting your business can prove to be a very simple marketing strategy that never fails to deliver on success. In prior generations, producing promotional mugs was not easy. Today, computer generated images can easily create pictures and slogans which can be added to the mug's surface. This is an incredibly inexpensive process which makes it perfect for those wishing to expand awareness of their business without having to invest a significant amount of money in traditional marketing strategies. For some, it is just not very feasible to purchase billboards or print ads. With effective promotional mug giveaways, you won't need to make such costly investments. Did you know that mugs can be purchased wholesale? This can furthe   
  • Common Mistakes When Capitalizing On Promotional Bags

    Promotional bags have given businesses an affordable option for building up their brand to potential customers. With conventional advertising, you would need to allocate a considerable amount of money to achieve your goal of increasing publicity. In reality, however, advertising on newspapers or the television can only provide you with limited exposure. For a minimal investment, bags can bring about optimum results in a short period of time. However, you need to bear in mind the following factors to ensure success. Before everything else, you should first determine your intended recipients. Promotional products are effective when given out to the appropriate customer. Check to be sure that the bag you have in mind will match the age, occupation, sex, or location of the customer. You cannot hand out a shoulder bag intended for a lady to a man and vice versa. The best thing to do is look for something that is generic to both man and woman.