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Knowledge Base Articles

  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual us   
  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • Metal Water Bottles - The Perfect Water Bottle!

    When someone usually thinks of a water bottle the first thing that pops to mind is one of those cheap plastic bottles that used to flood the market a few years back. Do you remember what drinks used to taste like when you drank from a plastic container? Are you aware of the health risks associated with those old plastic bottles? In this day and age a new range of containers are taking the globe by storm, and unlike plastic variations they eliminate the funny taste that comes part and parcel with plastic types, have no health risks and are environmentally friendly too. What type of bottles am I talking about? Metal bottles of course! You see, whether you need a bottle for camping trips, for your bike or any other general use, metal water bottles are built to last and with prices being rather affordable there is no excuse not to have one. In fact, even doting parent are using them to store their babies milk or kids favourite drink, the p   
  • How to Buy Goods From China

    China is well on its way toward becoming the second-largest economy in the world after the United States. It is this remarkable economic growth that has been as a result of a robust manufacturing industry that has propelled this country to these heights. Goods from the Peoples Republic of China are very cheap and are in high demand. Any business person looking to make some tidy profits should be looking at the Far East as a source of goods like clothing, jewelry and household appliances. Instructions         1 Make a decision on the kind of goods you want to import from China. You can base this decision on anything that you enjoy dealing with and would give you some good returns if you are buying goods to resell. It is also good to factor in other people's preferences. Trendy items will do extremely well for you if you are into frequent order changes. Items that tend to address a need as opposed to those that address a want a   
  • Promotional Water Bottles: How Do They Work As Promotional Items?

    It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space