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Knowledge Base Articles

  • Who Buys Promotional Items?

    The promotional items and associated gift industry is a growth sector with sales soaring in to the billions. Have you ever wondered who buys all these promotional items? If you guessed that the top buyers are big spending blue chip businesses and organizations who want to advertise and market their product lines, you'd be wrong. An industry study identified the top twenty-five industries that purchases promotional items and gifts by the amount spent. The results below might well surprise you. 25. The petroleum industry, including gas stations, oil distributors and refineries 24. The travel industry, including airlines, bus, trains, cruise lines and travel agencies 23. Food processors and beverage bottlers 22. Retailers and shopping malls 21. Pharmaceutical and chemical companies 20. Utilities like gas, electric and telephone companies 19. Telecommunications companies like cell phone and internet provide   
  • Where And When To Use Promotional Products

    To aid visibility exhibiting at trade shows, for new product launch, sending gifts to customers. Using Promotional Giveaways is the solution to target a wide range of audiences, and will impact your customers with instant effect. Recurring business It is generally accepted that fresh customers who receive promotional products will, on average, return sooner and more often; also, they will spend more money than new customers who, for example, receive coupons. Incorporating a Promotional Item with a mail promotion will increase the number of replies by 50% and the use of Promotional Products as an inducement to respond will generate four-fold the number of replies compared with a typical traditional sales letter. Use of business gifts and promotional items Promotional products and gifts can be implemented in a vast variety of areas, such as Trade Shows, Conferences, Marketing Campaigns, Anniversaries, Exhibitions and Openings. Staff Incentives, Customer Loyal   
  • Green Promotions: Tote Bags?

    Environmental preservation and 'going green' are perhaps some of the most popular buzzwords nowadays, especially when it comes to commercial organizations such as manufacturers. Let's face it, we have very limited resources on our planet earth, and we are quickly running out of them. Clean air, clean water, even land itself is a scarce resource now. Everyone is worried about conserving the environment and saving the world for our future generations. Businesses need to promote themselves, but is it necessary that they do it at the expense of the environment and our natural resources? Green Promotions? Promotional activities are always good for business, but have you really considered what non-monetary costs are involved? Sure, giveaways are a great way to communicate your products or service to the public but that wastes a lot of natural resources. One alternative would be to rely on electronic sources but that doesn't always work eithe   
  • Reusable BPA Free Aluminum & Stainless Steel Water Bottles

    When the heat rises so does your need for hydration. You need water to keep your body temperature cool so you don't get overheated. If you are a person that is on-the-go, you need something to carry your water in at all times, something that will keep your water cold. What you need are reusable BPA free aluminum or stainless steel water bottles. Reusable aluminum and stainless steel bottles are the choice bottles. They are BPA free, which means they do not carry a synthetic hormone that can mimic estrogen and cause prostate cancer. The fact that they are reusable makes them eco-friendly. So, aluminum and stainless steel water bottles are good for your health and good for the environment. Reusable aluminum and stainless steel bottles can be purchased factory direct blank or printed. So, if you are a business owner and want to use BPA free water bottles as your promotional gifts, you probably won't decide to purchase them blank. You wil   
  • Promotional Water Bottles - Storage Devices

    Promotional products now come in a bigger range than ever. Businesses know if they want to enhance their exposure and make people aware of what they represent, as many different kinds of promotional products as possible are necessary to help in the marketing and advertising process. The best indication about what your business represents is the style of your logo and business name and (b) the type of products you choose to display you logo and business name. It is no longer enough to stick to pens and hats to advertise your business. Represent your business in a certain way by choosing certain products to display your business name and logo. The logo is a great representation of your business and shows you have an idea about what your business is all about. But only settling for pens and hats to display your logo upon is limiting the exposure your business name and logo can get. Pens serve a purpose as promotional products but they are throwa   

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