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Knowledge Base Articles

  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • How to Buy Wholesale

    There are opportunities to buy almost anything at wholesale prices, whether you want to buy everyday items or specific products for resale. Once you begin your search, you will see that opportunities to find wholesale buys exist almost everywhere. The process to get started is easy and your contact list of wholesalers will grow quickly. Steps 1 Get your necessary tax documents and licenses in order. In most states, you'll need to obtain a tax ID and/or license because the wholesale products you are buying are often not yet taxed. Before you begin looking for the best wholesale deal, try to get the following so you can quit worrying about legal and get serious about making money: Obtain a federal employee ID number from the IRS. The application form is available online at the irs.gov website. You are eligible to get this permit as a sole proprietor of a business. Get a federal and state tax ID numbe   
  • Promotional Items Offer a Wide Array of Corporate Benefits

    Promotional items and corporate gifts are frequently used by many businesses around the world, including Africa, for advertising and marketing. Items that are both attractive and useful are typically purchased in bulk from a wholesaler. The name and logo of the company or corporation can then be easily imprinted onto the chosen items. The benefits of using such items to promote your business are certainly numerous. Not only do such items make your business more visible but they can also help to encourage customer loyalty. If your company happens to be recruiting new employees, they can also assist in this regard as well. In addition to acting as marketing tools, many businesses also choose to give out promotional products to their employees as a way of strengthening those relationships as well. To get the most benefits out of corporate gifts and promotional items, it is important to be familiar with the types of items that are available and t   
  • Water Bottles Market Your Company to the Masses

    When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some   
  • Eco Friendly Water Bottles - A Step Towards Greening Your Business

    Okay, you're ready to start going green with your business, right? That's a smart move because these days customers are pretty keen on which businesses are good for the environment and which ones are lacking in the "green" world. And when your customers know that your business is eco friendly, they will be more likely to buy from you. They trust that you are a good business. Being eco friendly sends the right kinds of messages to your customers and potential customers. Maybe you have already been taking a few steps towards a green business. You could be giving away custom logo bags, which are great for the environment because they are reusable and some are even biodegradable. Or maybe you have been thinking about taking steps towards going green, but have not taking any action. A great step for any business that would make them a little greener would be to use promotional eco friendly water bottles. People, today, realize that drinking   

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