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Knowledge Base Articles

  • Popular Promotional Products - Logo Water Bottles

    Logo water bottles are among the most popular promotional products available. They have been a best-seller in the advertising specialty industry for years - but what is it that makes them so appealing to companies and recipients alike? In a nutshell, the reason so many companies choose to imprint their logo on water bottles is because these items are functional and inexpensive. The secret to a successful promo is to pick something that people can use every day, this way your logo or message gets plenty of exposure. If you can find a product that affords this at a low price (a dollar or less per item), that's a pretty cost-effective marketing tool! Considering how much people pay per-impression with TV or print ads, custom water bottles certainly deliver a nice return on investment. One of the reasons that logo water bottles have been so popular as of late is because of the eco-friendly models that are being introduced. Most of these    
  • Promotional Tactics For Selling Wholesale Sunglasses Items

    Sunglasses dealers usually do not have to put in extra efforts to sell sunglass accessories or sunglass items, because the buyers of numerous sunglasses love to purchase other sunglass items at the time of their initial purchase. However, in certain tough times, shops and retail owners have to think about various promotional tactics to sell wholesale sunglasses items. Moreover if special sunglass items are introduced it becomes necessary to introduce these items to the customers so that they benefit in the long run. Some such promotional tactics are mentioned below. You must have come across or heard about bundle sales by now. These are one of the major selling tactics which is adopted by businessmen and is a way of pushing sales up. This is one of the ways in which a customer is offered one product free on the purchase of a specific number of products. Have you heard about ' buy 2 sunglasses and get one designer sunglass case fr   
  • Promotional Lanyards Attract and Sustain Attention

    When you invest in customised promotional products such as promotional lanyards, you are more likely to attract and sustain attention from your customers. If you want your business to grow, then you need to keep your brand in the forefront of people's minds so that it is memorable and recognisable. That's why thousands of companies have produced their own range of lanyards and have seen a positive change. Promotional lanyards are usually customised with a company's logo or marketing message. There are many lanyard wholesale suppliers who offer this service and can help you select the best type of lanyards. There are a wide range to choose from and have the capability of providing your brand the exposure it needs. Polyester lanyards are very popular, as they are cheap, practical and durable. They usually come in flat and tubular styles are commonly used for corporate events, promotions and security. Flat polyester styles offer a larger    
  • Promote a Special Occasion With Promotional Items

    Brand promotion is vital for any business to grow. Branding is one of the most vital concepts in current marketing and advertising world. According to the marketing honchos, branding is far more likely to be manufactured than it is to grow naturally. This means you have to look for ways to increase brand visibility and brand recognition. When it comes to branding, it can be boosted by promotional items by using two main aspects. Those are 'brand image' and 'brand recognition'. A successful and attractive promotional item will serve both of those aspects equally well. While you are choosing your promotional items for any purpose such as trade shows, conferences, conventions, exhibitions, marketing giveaways, 'thank you gifts', or employee incentives, make sure that they are well designed. Promotional items should be in tune with your company's image, activities, and plans, so that your business gets a relevant boost. In other words, if your gifted promotional items don't fit th   
  • A Guide to Doing Business Face to Face in China

    Firstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa