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Knowledge Base Articles

  • Being Innovative With Promotional USB Flash Drives

    Promotional USB thumb drive is becoming one of the most popular products that are being gifted by various companies these days. Anyone who uses computer system needs to compulsorily have it. This little tool is a simple and portable memory storage device, which can store large amounts of data and can be easily carried in the pockets. The earlier versions of portable storage devises like the floppy drive had limitations of being bulky and with little storage capacity. USB flash drive has overcome such limitations in a big way. These storage drives are used by people worldwide, as they are portable and extensively used in storing many things besides data. To mention a few, people use them for saving pictures, music and videos as well. Hence, this little device is strategically used as promotional product. This little product can effectively promote your business if used as promotional merchandise, especially because of its durability, po   
  • Think Ahead With Promotional Gifts

    Marketing experts, across the globe, are unanimous in two points with reference to promotional gifts:- Any company can use promotional gifts to promote their business The future use of promotional gifts will only increase and they will be more effective in times to come. What makes promotional items a promotional vehicle of the future? Online experts believe that in future companies will try to concentrate on selective audience and will focus their strategies on niche markets. A research paper from Baylor University indicates five recent trends in relation to promotional products:- Advertisers are only beginning to learn the advantages of a complete marketing strategy comprising of both mass media advertisements and promotional gifts. There is too much congestion in the mass media which is creating an ever-increasing opportunity for promotional gifts programs. Companies have realized that in case of mature markets, especially i   
  • Be Unique - Use Edible Promotional Items

    In the world of promotional items, you can find almost anything under the sun to advertise your company on. From pens to baseball caps, magnets to T-shirts, and stress toys to rulers. Anything you choose to put your company's logo and name onto should be something you think will be useful. Since many promotional items are often passed out at family expos and luncheons, why not make your giveaway something edible that both kids and adults will enjoy. Some of the most popular of the edible promotional items on the market are chocolates. The common trend is to make ordinary chocolate bars into a promotional tool. The wrappers are custom made with your company name and any other information you desire to share. You can also purchase small to large boxes of variety chocolates for fancier promotional events. Remember when and where you plan to give out these promotional items, though, because if you are out in the summertime heat, you'll need to keep your chocolate products on ice.    
  • What Do You Think? Are Plastic Water Bottles Eco Friendly?

    Have you ever thought about how many plastic bottles get thrown away each week? Well I certainly hadn't thought of it before. At least not until I found out that a lot of the bottled water out there isn't anything but tap water in a bottle. That got me started investigating bottled water. I found out that there are more than 60 million plastic bottles of water produced, transported and disposed of every day. And that's just here in the United States. Think about that for a second. 60 million a day means that there are 21 billion 900 million plastic bottles disposed of each year here in the US. When you consider the whole world it's astounding. So just from that information alone. Are plastic water bottles eco friendly? Not only did I find out, much to my surprise, how many get thrown away daily. I thought about the fact that plastic bottles are a petroleum product so I wanted to know just how much it takes to make that many bo   
  • Water Bottles Market Your Company to the Masses

    When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some   


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