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Knowledge Base Articles

  • Personalized Sports Bottle Promotions Combat the Environmental Hazards of Bottled Water

    The environmental hazards and health risks of drinking bottled water are making the evening news and the front pages of newspapers around the country. Including a personalized sports bottle in your next promotion is a smart, timely, socially conscious, and environmentally friendly way to promote your message. The health risks of BPA (or Bisphenol A) and the DEHP (Bis 2-ethylhexyl phthalate) on developing fetuses, infants and children have been widely circulated throughout the media for the last few years. Who would have thought that something as harmless looking as bottled water could cause miscarriage, birth defects including genital deformities, impotency, child obesity, thyroid complications, irregular dopamine activity resulting in hyperactivity, and increased risk of breast and prostate cancer. However drinking bottled water is not just a health risk, it is one of the most environmentally damaging practices of the 21st century. He   
  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t   
  • Why Give Away Wholesale Key Chains For Promotional Giveaways?

    When a company has a promotional giveaway, the powers that be often think that they need to have a big product to give away or their customers will not want what they offer. This is not the case. The truth is that something as simple as wholesale key chains can be an effective way to promote your company to customers through a promotional giveaway. With simple promotional items, you reach your customers effectively and you save money while doing so. For example, let's look at two scenarios involving promotional items. If you give away a television with your company logo on it, you spend $500 for the product and one customer gets it. That one customer can show off the television and they will probably be in the paper. This means your company reaches about 200 to 300 people thanks to the promotion of the product and the people who see the product at the customer's home. Now, say instead you give away 100 five dollar wholesale key chains.   
  • Personalized Water Bottles - 3 Reasons Why They're Great Corporate Gifts

    Many things can be personalized. Many personalized things are a great promotional too. But some are greater. Personalized water bottles are among those that are greater. And, therefore, they make great corporate gifts too. It's true, personalized water bottles make great corporate gifts. But not all the time. Most marketers don't mess up when it comes to matching gift with gift recipient. Most marketers don't give a personalized bottle to someone who's going to hate it. But most marketers still mess up with corporate gifts, whether it's bottles, mugs or whatever. They mess up because they don't think of promotional products marketing, or all marketing, quite right. By that I mean, they create marketing campaigns that do not intend to touch the corporate gift recipient enough times. Some actually conceive campaigns where the recipient is touched only once, maybe twice. That's one of the issues. The second issu   
  • Mouse Pads - Inexpensive Promotion

    Everyone is looking for a way to inexpensively promote their business. In a slowly recovering economy, it is more important than ever to find ways to promote your business without emptying your bank account, but you also have to consider uniqueness. As such, you want to utilize a more unique tool, one that will take your customers and potential customers by surprise. Often the most useful promotion techniques are the least expensive. Generally, business owners will try to promote their business using expensive, high-volume techniques like commercials or billboards. What many business owners don't realize, however, is that potential customers tend to ignore such messages. They listen to their friends. If a potential customer sees a promotional item for your business in the hands of their friend, they are much more likely to visit your business than one they hear about on the radio. Read on for a very inexpensive promotion strategy, that will hel