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Knowledge Base Articles

  • Practical Uses of Promotional Gifts in Our Lives

    Every business or an organisation works consistently towards boosting their sales. What could be better than something which could take charge of marketing your product without having to spend a lot of money on it? Promotional items are successful tools in this regard. By distributing promotional gifts, you can have an easy edge over other competitors in the market. But this needs a careful and full- proof planning. The main idea behind promotional products is to market your brand constantly and aggressively. A company has to be flexible and work out different finances for different audiences. Most promotional items happen to be those which are for everyday use. Promotional items like pens, mugs, key chains, and mouse mats having your company details provide a lot of long term advertising. They have a deeper impact than the television commercials that run for a short period of time. This kind of promotion goes on for years endlessly giving a good return for investment. Promoti   
  • Promoting Your Winter Resort Or Hotel: Wholesale Hats, Scarves And Mittens

    Winter resorts and hotels located near winter sports hot spots need to constantly promote themselves because they're usually in direct competition with other resorts and hotels. If your resort is a popular destination for winter sports enthusiasts, you'll need to stand out from the crowd to capture the lion's share of the market. You may already have special discounts for ski lifts, discount coupons, and other standard marketing tools, but so does every other resort. Offering free gifts such as wholesale hats to each of your guests is a great way to stand out from the crowd. Wholesale Hats, Gloves and Mittens As Gifts Giving a gift to your guests is only as successful as the quality of the gift you choose. Typical marketing standbys like imprinted pens or plastic water bottles won't make an impression, but wholesale caps can capture your guests' attention in style. Almost everyone can remember losing a hat or gloves when they've gone s   
  • Consigning Creative, Unique Gift Products Can Provide High Profits

    Many home business operators create unique logoed and name-dropped gift products using simple product printing equipment. Utilizing simple product printing equipment such as a hand operated pad printer, or dye-sublimation gear, they create gift products quickly, inexpensively, and on a "spec" basis, meaning small quantity. With such equipment, the artwork, which is the valuable component in this idea, can be quickly applied to a blank product for a few dollars in set-up costs, and pennies per item. The value of the blank is thus multiplied many times by the application of a few penny's worth of ink, if that ink conveys a funny image, a souvenir name drop, or a commemorative logo. Here are just two case studies. Ron Ellis was famous for printing on, of all things, coconuts with zippers! Ron, a retired Marine, Shriner, and a professional clown, worked from his home in Albuquerque. He was devoted to children's charities. The coconut supplier produ   
  • Doing Business in Guangzhou China - Things You Should Know

    Guangzhou is China's third largest city; it sits in Guangdong province and is only a two hour train journey from Hong Kong. It's also less than an hour away from Shenzhen and thus offers convenient access to most of the manufacturing heart of the mainland. It is officially a "mega city" with a population in excess of 10 million people, making it more populous than quite a few countries and it can take a while to get used to the size and sprawl of the city. Guangzhou is extremely popular for foreign companies looking to get a hold in South China, it's location is extremely useful as a transport hub and it can be more cost effective than opening a base in nearby Shenzhen which is closer to Hong Kong and thus is more expensive for property as it serves as an overflow to the island's Special Economic Zone status. Setting Up a Business As with all cities in China there are only three vehicles for a foreign company looking to open a   
  • How to Make Your Business Trip to China a Success

    When talking about the Chinese market the two main regions where trade prospect is mainly concentrated are Shenzhen and Guangzhou. Be it a small retail company or a corporate giant, both send to their delegations to these regions every now and then in order to exercise the benefits of trade, but a common problem shared by all these delegations is the language barrier. Despite the modern era globalization, China is still considered to be culturally reserved, thus still English is not the primary mode of conversation. In these two regions alone five different languages are spoken including Cantonese and Mandarin. This problem can quite easily be terminated through having a good Shenzhen Interpreter and Guangzhou Interpreter on board. This may seem quite easy as the moment you step you you'll be surrounded by people boasting to be the "know it all" interpreters and guides, but what most do not understand is that in order to be a good Shen