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Knowledge Base Articles

  • Promotional Products That Act Like Billboards to Promote Your Business

    Looking to get a great return on your marketing investment? In good times or bad it is always wise to seek those marketing tools that will give you more for your marketing dollar. When it comes to promotional giveaways getting the best return on your marketing investment means finding products that will give you more ad impressions for your marketing dollar. To find these kinds of promotional products you will first need to understand what characteristics to look for in a product while developing your promotional idea. I like to view these kind of promotional products as billboards because they not only promote your brand and products or services to the recipients but also promote and advertise to others who read your company's message on the promotional product. With this understanding in mind you should adjust your thinking when budgeting for a promotional product. Make sure your focus remains on investment return and not just on price or quantity. You will get more from a p   
  • Water Bottles Market Your Company to the Masses

    When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some   
  • Choosing the Right Promotional Items to Advertise Your Business

    Promotional products are given to in response to specific actions, employee rewards, business gifts, conferences giveaways and tradeshow presentations. With a very little cost, you can effectively utilize a promotional item to generate company's name recognition and create customer goodwill. By choosing a right promotional item, every business can advertise its brand successfully. All you need is to choose the right item for the right price. You need to get an item that best suits your business. Whether the freebies are desk and office accessories, eco friendly and recycled items, executive gifts, health and well being items, leather goods, printed clothing, sweets and chocolates, electronic gifts, travel and leisure gifts, crystal and glassware, conference and exhibition items, printed pencils and pens, promotional merchandise or express promotional items, they fall into the broad category of promotional products. Promotional product is anythi   
  • Custom Keychains for Promotional Giveaways and More!

    Businesses are constantly trying to find ways to promote their products or services using different strategies or marketing tools. Whether you are trying to advertise and raise awareness for your company by giving out free promotional products, or sell something with your brand name and logo printed on them, you can't go wrong either way. Some companies like looking for personalized items they can give out to their clients and customers which they will constantly use on their everyday lives and at the same time promote their business. Some of the most popular products to purchase in bulk and get customized these days are custom keychains. Key chains are used every day by people of all ages to carry with them their house keys or office keys. Therefore giving these out at tradeshows, conventions, conferences or other promotional giveaway events can be just what you need to expand your clientele and leave a great impression of your company to everyone.    
  • Custom Water Bottles for Your Team or Business

    Have you considered starting up a rewards or incentives plan for your employees? Have you been considering different ways to advertise your company and get more exposure? If you are like most company owners, you are aware that rewards or incentive plans are a great way to motivate your staff to strive to work harder at their job as well as enhancing overall the mood in the work environment. Now there is a way not only to make your employees happier but also to get your company more exposure at the same time. Rewarding your employees Finding ways to boost productivity and let your employees know that they are appreciated can be done in multiple ways. There are those company owners that have implemented incentive programs to let employees know their work makes a difference, that their loyalty matters. Other employers implement rewards to motivate their employees to achieve specific company goals. Regardless of the reasoning behind it, wh   

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