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Knowledge Base Articles

  • Promotional Items - Any Time is a Good Time

    If you are thinking of adding promotional items to the scope of your marketing techniques, congratulations. The statistics prove that promotional items increase the effectiveness of several aspects of any business. They can assist you in establishing your brand, enhancing brand identity, encouraging would-be clients to choose you over other competitors. They also have the power to generate fresh leads and raise the response rates for direct mail strategies. Furthermore, promotional products add to the success of trade shows and in the end facilitate customer loyalty. The next opportunity for you to invest in a promotional product campaign is just around the corner. Reflect on the following examples for inspiration on your next marketing strategy. o Build customer loyalty. Promotionals can help your clients establish positive associations about your company. Free products make an impression and increase the likelihood that people will return to your business. The studies    
  • Metal Water Bottles - The Perfect Water Bottle!

    When someone usually thinks of a water bottle the first thing that pops to mind is one of those cheap plastic bottles that used to flood the market a few years back. Do you remember what drinks used to taste like when you drank from a plastic container? Are you aware of the health risks associated with those old plastic bottles? In this day and age a new range of containers are taking the globe by storm, and unlike plastic variations they eliminate the funny taste that comes part and parcel with plastic types, have no health risks and are environmentally friendly too. What type of bottles am I talking about? Metal bottles of course! You see, whether you need a bottle for camping trips, for your bike or any other general use, metal water bottles are built to last and with prices being rather affordable there is no excuse not to have one. In fact, even doting parent are using them to store their babies milk or kids favourite drink, the p   
  • How Promotional Items Help In New Business

    After giving an impressive presentation to board members or potential clients, just pull out a printed promotional item such as conference folders, bags, or promotional umbrellas and pass them around. Surely your likeability meter will go high. This is the benefit most promotional items possess. Promotional items can actually take your business to new heights and make it a more profit reaping venture. By gifting various promotional items you have a better chance of securing business dealings. Promotional items have got various benefits, which make them a worthwhile consideration. Gifted promotional conference folders will keep your business in the forefront of board members minds. Another advantage of promotional items is that they permit you to advertise or market your business on a large scale with less investment money. Being into business, most businessmen always look for the ways to advertise effectively while keeping costs to a minimum. This can be now easily be done by    
  • A Promotional Items Primer

    If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't   
  • How to Pick a Stainless Steel Water Bottle

    Stainless steel water bottles come in a variety of shapes and sizes from bottles that are small enough to fit easily in a pocket or purse, to large models that will hold well over a liter. There are also a number of colors available and some bottles come with graphics lithographed on the outside. Graphics are nice, but consider a neoprene or other sleeve for the bottle since normal use can cause scratches that will mar even the best graphics. Why are double-walled bottles important? Most bottles are single-walled, which means that they are made from a single layer of stainless steel. Others are double-walled, meaning that they are actually two bottles, one inside the other, that are welded together. Often, the air within the space between these two bottles is drawn out to create a vacuum. That is all a vacuum bottle is, an inner and outer liner, with all of the air sucked out of the empty space between. Vacuum insulation has long been    

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