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Knowledge Base Articles

  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   
  • Using Custom Sport Water Bottles and Other Giveaways to Hone Your Business Presence

    One of the oldest rules of business is that you can't get something for nothing, which is only partly true. If you're trying to win new clients, you'll probably give and give some more before you finally receive. But the clients you're wooing will receive some corporate giveaways, objects that, when correctly selected, serve as both gifts and sales promoters. Promotional items range from the banal to the exotic. But regardless of which type you prefer, it's best to start by identifying items that reflect positively on your company and sync with your customers' culture. For example, it's a bad idea to give an energy efficiency company an electrical product that consumes lots of electricity for its size. Once companies narrow their potential giveaways to items that promote the right image and work with their client base, they usually select items that are inexpensive, useful, and have staying power, of which custom sport water bottles are a class   
  • Doing Business in Guangzhou China - Things You Should Know

    Guangzhou is China's third largest city; it sits in Guangdong province and is only a two hour train journey from Hong Kong. It's also less than an hour away from Shenzhen and thus offers convenient access to most of the manufacturing heart of the mainland. It is officially a "mega city" with a population in excess of 10 million people, making it more populous than quite a few countries and it can take a while to get used to the size and sprawl of the city. Guangzhou is extremely popular for foreign companies looking to get a hold in South China, it's location is extremely useful as a transport hub and it can be more cost effective than opening a base in nearby Shenzhen which is closer to Hong Kong and thus is more expensive for property as it serves as an overflow to the island's Special Economic Zone status. Setting Up a Business As with all cities in China there are only three vehicles for a foreign company looking to open a   
  • Promotional Items Offer a Wide Array of Corporate Benefits

    Promotional items and corporate gifts are frequently used by many businesses around the world, including Africa, for advertising and marketing. Items that are both attractive and useful are typically purchased in bulk from a wholesaler. The name and logo of the company or corporation can then be easily imprinted onto the chosen items. The benefits of using such items to promote your business are certainly numerous. Not only do such items make your business more visible but they can also help to encourage customer loyalty. If your company happens to be recruiting new employees, they can also assist in this regard as well. In addition to acting as marketing tools, many businesses also choose to give out promotional products to their employees as a way of strengthening those relationships as well. To get the most benefits out of corporate gifts and promotional items, it is important to be familiar with the types of items that are available and t   
  • Promotional Pedometers: Effective Tool for Fitness Related Campaigns

    Technology entertains us and life has become more convenient and comfortable through it. We live in an extremely competitive world, where 'All work and no play' is its character. We've been too involved in our jobs that our health is often neglected. 'Health fitness' is the world's wake-up call! - After all, a hectic busy life is an inevitable thing in this modernized period coupled with the problem of obesity and other unhealthy lifestyle or diet. While the world is reviving its consciousness about health fitness, taking initiative as a promoter for healthy ways of living will bear 'enormous positive impacts' on your company. For this busy life, a device that's cost effective and easy to use will work miracles for promoting a healthy lifestyle. Promotional pedometers are effective devices for a fitness related campaign. Pedometers are those electronic devices that count a person's step by detecting the movement of the hips. It is wi   

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