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Knowledge Base Articles

  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • Discount Koozies Make Great Promotional Item for Businesses

    When you're marketing a business you want to stand out and differentiate yourself from the competition. So why would you use the same marketing tactics and promotional items, such as business cards, stickers, and pens like everyone else? Those items are all just going to get thrown in the trash. Instead, offer prospective customers something useful, and you may just drum up more business. One promotional item that continues to grow in popularity are koozies, also commonly referred to as "can coolers", "drink huggies," and "can coolers." You've seen them before, particularly at sporting events and on the beach. They're designed to keep your canned beverage cold, without freezing your hand off. Koozies are commonplace at social events like tailgates, parties, beach gatherings, or even among a small group of friends barbecuing on Sunday afternoons. They also are used as party favors for bachelor parties and even weddings! The gre   
  • Go Green With a Stainless Steel Water Bottle

    Let's face it; taking care of our environment should be a top priority in all of our lives, however taking care of your own health should come first. I recently discovered a great new way to balance both concerns, by using stainless steel water bottles to carry my water. Yes you read correctly. Did you know that plastic water bottles can last up to 700 years when deposited into a landfill? That's a long time. Did you also know that the average person spends over $1500 a year on bottled water? Now that's a lot of money. If you start using a stainless steel water bottle instead of plastic, all of those worries go out the window. If you're an active, on the go person, staying hydrated should be of the utmost importance. It's recommended that adults drink 64 ounces of water per day. This means that you need to have water with you just about wherever you go. In the car, at work, at the gym, you need water. Normally most of us just buy bottled water    
  • How to Find a Supplier in China

    Suppose you come up with a product idea or think you have market channels for certain products, and you want to find a supplier in China because of the low product development cost and low production cost there. If you Google the product name or concept, you will find tons of China suppliers/manufacturers. However, you still think you have not got one, because you want to find a capable and reliable one that would satisfy your specific needs and have a strong desire to do business with you. Many people get frustrated because they have been communicating with suppliers in China for months, but fail to move forward. The reason, most likely, is that they did not find the suitable one at the beginning. To successfully find a suitable China supplier, you need a strategy. This strategy will consist of awareness, knowledge and a good amount of homework. Below are some practical steps to find a suitable Chinese supplier for you. Step   
  • Wholesale Dropship Sellers, Give Customers Extra to Keep Them Happy

    If you're an eBay trader or online vendor, you're using a wholesale dropship supplier to get products to customers and you're losing long-time customers then you need to ask yourself the following question... Am I giving my customers enough bang for their buck? "But why this question and why is it just targeted at vendors and traders who use a dropship company to handle logistics?" I hear you ask. Adding value to products in some way, be it through services or additional products, is a good idea for anybody selling anything online but it is essential for those who use a wholesale dropship company to get their goods to their customers. This is the only way they can truthfully say they are treating their customers well while, at the same time, making sure that they will have customers that remain loyal to them. Besides all the other eBay traders and online sellers who would just love to take your customers there's    

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