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Knowledge Base Articles

  • Water Bottles Market Your Company to the Masses

    When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some   
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • Wholesale Computer Hardware - How to Find a Reliable Computer Parts Wholesaler

    With the prices of high quality computer hardware rising, consumers and businesses are seeking wholesale computer hardware at the lowest possible price. In today's world, wholesalers for computer equipment are very difficult to find. The internet could be utilized to find the best prices for computer related items. Since the internet is filled with websites offering wholesale equipment, choosing the right wholesale computer hardware supplier may be difficult. The reputation of the seller should be taken into consideration, there are many sites that prioritize making money and do not offer proper customer service. Wholesale computer hardware sources for the business Individuals who sell on auction sites must have a wholesale supplier. Who is their supplier and where are the suppliers located? During a search for wholesale computer hardware I came across a site that offers wholesale prices for products. The site could act a   
  • Are Plastic Drinking Water Bottles Safe?

    We've been assured for the past decade or so that the best drinking water from our neighborhood water systems in the nation is potentially full of toxic chemicals like lead, chlorine, mercury, copper and bacteria. We've read frightening stories about municipal water systems being polluted by sewage systems. As a result, people got used to bottled drinking water as a safer and safer choice to ordinary tap water. Now we're learning that bottled drinking water isn't as good for us as we believed. Firstly there's the container itself. That handy plastic water bottle we've gotten used to carrying around with us is often made from plastics that bear cancer-producing toxins named phthalates. They really leach into the water that we're drinking and accumulate in our bloodstreams. Reports are showing that the concentrations of phthalates in our bodies are increasing with each generation, principally as a result of bottled drinking water packaged in to   

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