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Knowledge Base Articles

  • How Importers And Exporters Can Benefit From The Canton Fair

    If you are into import and export and want to delve into China trade, then Canton Fair is the best way to enter into the Chinese market. The Canton Fair is one of the largest trade shows organized in Guangzhou China, catering to a variety of industries - both commodity as well as service. Trade shows, as many experts believe, are very important events for those in the import and export business. Under these circumstances, it is obvious that in order to make the maximum impact on your business, you should attend trade shows that will help boost your business. The biggest benefit of attending the Canton Fair is the sheer size of businesses or companies you will be dealing with. The Fair boasts of an attendance of nearly 50 trading delegations, comprising of thousands of companies, which opens a huge avenue for promoting your business. Secondly, Canton Fair attracts the best of international buyers, making it the best platform ever availa   
  • The Advantages of Purchasing Indent Promotional Products

    Promoting your items off-line can be a real challenge these days is presciently what everyone wants to see a bigger return on their investment, on their marketing dollar. When it comes to marketing and advertising not only a product but your business it takes a bit of research in order to get a good list of methods that can be used in order to successfully promote your products and services to the right group of people without having to break your bank account. Today we are going to analyze some of the advantages of using promotional products instead of other advertising methods. Original Items When it comes to using promotional products with or any other type of advertisement the main advantage is obviously the cost and the fact that tangible original goods can deliver the message time and time again. If you were to market your business, products or services through the radio or any other media for the cost associated with such practi   
  • Competition and Guile in the Chinese Wholesale Market

    In order to get to grips with the wholesale market in China, you need to posses guile and a competitive spirit. In this article you might see some of the tricks that have worked for people who are in that part of the world. The general feedback is based on the knowledge about the market reactions and restrictions. Take bold strategies in the Chinese wholesale market You should not accept the simple solutions that never seem to bring out the best in you. Instead you should go for the bold solutions that are prepared to change the perspective on the product. If you are really committed to improving your sales then this will not be a major problem: Gobble up the weak competition: As you trawl through the Chinese wholesale market, you main aim should be to pick off the weak players and concentrate on the ones that are going to help you achieve success. There is nothing to stop you from implementing a hostile takeover if that is   
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • Practical Uses of Promotional Gifts in Our Lives

    Every business or an organisation works consistently towards boosting their sales. What could be better than something which could take charge of marketing your product without having to spend a lot of money on it? Promotional items are successful tools in this regard. By distributing promotional gifts, you can have an easy edge over other competitors in the market. But this needs a careful and full- proof planning. The main idea behind promotional products is to market your brand constantly and aggressively. A company has to be flexible and work out different finances for different audiences. Most promotional items happen to be those which are for everyday use. Promotional items like pens, mugs, key chains, and mouse mats having your company details provide a lot of long term advertising. They have a deeper impact than the television commercials that run for a short period of time. This kind of promotion goes on for years endlessly giving a good return for investment. Promoti   

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