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Knowledge Base Articles

  • Promotional Items For the Workplace

    Promotional desk and office items are said to be the fourth-largest product category in the promotional products industry. Promotional items for desk and office use are in demand because they offer substantial logo exposure. Consider the prescription and note pads that pharmaceuticals salesmen leave at doctors' offices. Some of these promotional items will find their way to receptionists' desks. Others will be used by doctors themselves. Imagine the number of people who walk in and out of clinics daily and see these promotional items. Another reason promotional items are a big hit in offices is that many of us spend a big part of our day in the workplace. The average worker spends at least 45 hours a week in the office. At his workstation, there's a logo-imprinted notepad, a ballpoint pen, a mug, and a photo frame. Imagine the number of co-workers this person has-those he works with directly as well as those who pass by his statio   
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • How Promotional Mugs Deliver Results With Low Costs

    Are you looking for an excellent means of promoting your business and branding it relatively easily and effectively? If so then you really do want to look towards having a promotional mug produced. Giving away mugs promoting your business can prove to be a very simple marketing strategy that never fails to deliver on success. In prior generations, producing promotional mugs was not easy. Today, computer generated images can easily create pictures and slogans which can be added to the mug's surface. This is an incredibly inexpensive process which makes it perfect for those wishing to expand awareness of their business without having to invest a significant amount of money in traditional marketing strategies. For some, it is just not very feasible to purchase billboards or print ads. With effective promotional mug giveaways, you won't need to make such costly investments. Did you know that mugs can be purchased wholesale? This can furthe   
  • Increase Sales With Wholesale Specialties Advertising

    Are you looking for a different way to get your business noticed? There is revolution in the wholesale advertising industry that has taken over the most commonly used strategy of advertising. Conventional means of getting more attention for your products like news inserts, mailed flyers, radio, or even the Internet may no longer be enough to meet the increasing competition with other products. These days increasing competition require innovation and a different kind of strategy to inject your advertising campaign with a renewed edge over the competition. This new blend of promoting your products is called wholesale specialty advertising. Wholesale advertising specialties have developed into an expertise over the years for many companies. This strategy uses your brand logo, or simply your messaging and imprints it on various products that customers would typical purchase. Such typical consumer items can be as varied from the typical t-s   
  • Promotional Items As Getaway Essentials

    Some things never fail to invoke the inner traveler in us-bottled white sand from a beach in the Philippines; a map, perhaps; sunset photos from a country elsewhere. Promotional items that tap the adventurer in us are received happily. They allow us the chance to dream, to wish, to hope that one day soon we will be able to afford that getaway or have the time to spare. One particular Australian T-shirt brand has the tagline, "It's summer somewhere," which truly makes sense. If you're the owner or manager of a travel agency, a surf or beach shop, or a resort, who says you can't send out promotional items such as sunblock, a beach towel, or rubber slippers to clients and associates in the dead of winter? Who says anyone had to sulk just because they happened to be in the wrong location? If anything, these getaway-themed promotional items should be taken as symbolic of something to look forward to, literally like a ray of sunshine in dark s   

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