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Knowledge Base Articles

  • What Goes Into Your Promotional Conference Folders?

    Promotional conference folders can be used to promote your business in many different ways. Most often, they're handed out at industry conferences and seminars, either by the organizers or by individual presenters. They may be used in lieu of presentation folders to deliver sales presentations to prospective clients, distributed to employees and sales staff to hold their sales materials or used to hold agendas and meeting materials at board meetings or other important events. What goes into your promotional conference folders depends on their intended use. The Standard Promotional Conference Folder When you organize a conference, the promotional conference folder presents an opportunity to offset some of the expenses of the conference itself. Generally, the conference sponsor earns top billing and their name on the front of the conference folder (along with the most real estate on the conference bag and other promotional materials). Other sponsors are usually invited to   
  • Promotional Umbrellas - A Practical Gift For Your Business Clients

    Promotional advertising has long been one of the most successful and natural ways for a business to market their products and services. You can find a number of businesses and organizations that will promote and advertise their brand using high-quality promotional umbrellas. Umbrellas are a great way to give a practical gift for your business clients. After all, in areas of the UK where there is a high amount of annual rainfall, promotional umbrellas are a welcome and appreciated gift for business customers who always need a quality umbrella on hand. There are so many choices, styles and sizes of promotional umbrellas to choose from, it can be tough for a company to choose which ones are right for them. However, through some market research and analysis of your company, your marketing team can find the right umbrella to help promote your business and push it to the next level of success. You can make an informed decision about which promotional umbrellas your business clients    
  • 5 Reasons to Gift Promotional Conference Bags

    Companies greatly benefit by gifting promotional conference bags to the participants. One questions, why these promotional conference bags are good as promotional gifts? Why companies spend so much of their money on these promotional conference bags? There are many reasons but the five important reasons why promotional conference bags are so effective are:- Immediate use: - Promotional conference bags are immediately put in to use. Online experts consider this as a great advantage. You can advertise your products only when people use your promotional bags. If your product is used immediately the chances of its further usage also brightens up which is good for your organization. Targets selective audience: - All attendees of a conference either belong to same profession like surgeons, managers etc. or they promote the same cause like in social conferences. This helps companies to directly reach their niche markets with minimum of efforts. Targets   
  • Australian Promotional Products That Have Left Their Mark

    Australian promotions are often underrated in Australia for their quality and content. Australia actually produces a lot of major brands known around the world, and the promotional process is the main reason they're so well known. As a matter of fact, the "Australianization" of promotions has created a lot of major brand identities. Promotional products have been many and varied. From shrimps on barbies to Ugg boots, Fosters, Vegemite and Lexus cars, there is s a history of Australian products which have become household identities through promotion. All things Australian- Promotional products that keep on selling Australian promotions are very much lifestyle-based. The big names in Australian products are all linked to living-well in the true Australian sense. The famous brand name Eskies, for example, is a major promotional product. Any such product, to do with sport, all accessories, and any promotional image related to the iconic Australian sports, sells ou   
  • How To Give Away Promotional Gifts

    Everybody loves getting things for free, especially if they are useful or brighten up a dreary home or office. A lot of companies use giveaways to help spread the word about their companies. There is a wide range available with everything from pens to lollipops that can be branded with your logo and contact details. With the right promotional gifts you can get more people coming to you. In some ways it can seem counter productive. A lot of things cost money and surely by giving things away you are adding to your costs? How can people afford to do this and still maintain a profitable business? This is why you need to be clever and cunning when giving away free items. One of the most obvious places to offer people free things is during trade fairs or business networking events. It is still important to have plenty of business cards and literature to hand in order to make sure people remember you. However it is also worth adding something   

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