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Knowledge Base Articles

  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • What to Look For in Wholesale Promo Flash Drives

    Also called a thumb drive, USB drive, and pen drive, flash drives are the most portable and removable storage device that can be plugged into a USB port of a laptop or personal computer. These drives have gradually replaced the existence and function of the floppy disk, CDs, and now, DVDs. These drives are even capable of storing large amount of data and are a lot more reliable and handy in keeping any data safe. Once the drive is unplugged from the computer, the files can be accessed anytime at the owner's disposal. These items are also effective when it comes to advertisement. Wholesale Promo Flash Drives are gaining more popularity and preference than ever before in the corporate and business world. However, you cannot just buy any kind of drive, especially on wholesale. So for you to be safe when choosing the right kind of Wholesale Promo Flash Drives, here are some useful guides. When looking for the types of   
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Promotional Water Bottles Boost Sport and Leisure Marketing Campaigns

    Any business involved in the sports, leisure or fitness industry will never fail to do well in promoting their brand by splashing it onto a water bottle! These are one of the most used items in this industry, giving a range of businesses the perfect opportunity to advertise and build brand loyalty in an innovative way. These products are appreciated by runners; joggers; hikers; cyclists; footballers; golfers; athletes; dancers; gym and fitness class goers; fitness instructors and personal trainers. But they also make a fantastic accessory for anyone else that is on the go such as a commuter or busy mum. Branded they can show off your trademark logo and message making a highly effective marketing campaign because they: o Act as a gift that customers appreciate - thus raising your public image and encouraging brand loyalty o Remind customers about you every time they are used o Go everywhere - imagine how many people will s   
  • Choosing a Variety of Promotional Items for Your Office

    It is important that when selecting promotional items or promotional gifts for your office, that you choose a wide variety of them. It would be unwise to only invest in one promotional item for your business or organisation. By mixing a variety of promotional items, you can be sure to target the right audience and have the right promotional item for the right time. By having a few different promotional items on hand at any given time, you can create a basket of promotional items to give to your staff or clients. This will surely show them how much you care and ensure that your promotional message gets added visibility. There is a wide variety of promotional items that you can include in your portfolio. These range from inexpensive promotional plastic pens and coffee mugs to more expensive executive engraved pen sets and business bags, there is something that is perfect for any business, organization or occasion. You can easily find a promotional item or product