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Knowledge Base Articles

  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • Wholesale Gifts - How To Create Business & Loyalty

    The wholesale gifts industry is estimated to be in $18.01 billion business by the Promotional Products Association International (PPAI). On the PPAI site, they explain how companies now have a more significant grasp of the important correlation between promotional products and business growth. Just think about for a minute how important of a role gifts play in building a business. Being able to give that strategic gift at the right time to the right client is key. It is not because you're bribing your client to do business with you, however it is because you are aware of what they like and you prove to be thoughtful enough to spend your time and money on their needs. That is why the wholesale gift industry is so huge today. We are in the sports memorabilia industry and hundreds of huge corporations purchase sports memorabilia and collectibles to give away to their clients, customers, and employees. Sports incentives work very well beca   
  • Promotional Cool Pens for Students

    While advertising is meant to target a wide audience, there are times when a certain company or product is mainly targeted towards a specific audience, such as the elderly or men. In some cases there are certain products that are geared towards students. With these types of products it's important that the company is able to promote properly by using the right type of promotional item. If your company is looking to gain attention from students, the best way to do so is through the use of promotional cool pens. Promotional pens are the perfect promotional item for students because students of all types use pens on a daily basis! From taking notes to writing papers, pens are a must have for high school, college, and post-graduate students alike. Why promotional pens? Since there are probably hundreds of different types of objects that can be used as promotional items for your company, would you choose promotional pens for students as you   
  • Promotional Gifts Should Have Your Name Written All Over Them!

    If you have a promotional budget, giving promotional gifts should be a given. Everyone loves getting gifts and getting something with your business's information on it has the potential to bring in a lot of customers. On each and every promotional item you are giving out, you should make sure your business name shouts out loud and clear. Although there are many pieces of information that can be put on promotional gifts, your business name and logo are the two most critical items. There will be people who do not recognize your logo, even, so having your name prominently printed on each and every promotional product you purchase and give away is crucial. This will give anyone receiving the promotional gifts a chance to check out your website or call your business phone, since they will have the company's name to look up. The order most businesses place information on promotional gifts are as follows: Company name - this piece of information on each and every prom   
  • How To Give Away Promotional Gifts

    Everybody loves getting things for free, especially if they are useful or brighten up a dreary home or office. A lot of companies use giveaways to help spread the word about their companies. There is a wide range available with everything from pens to lollipops that can be branded with your logo and contact details. With the right promotional gifts you can get more people coming to you. In some ways it can seem counter productive. A lot of things cost money and surely by giving things away you are adding to your costs? How can people afford to do this and still maintain a profitable business? This is why you need to be clever and cunning when giving away free items. One of the most obvious places to offer people free things is during trade fairs or business networking events. It is still important to have plenty of business cards and literature to hand in order to make sure people remember you. However it is also worth adding something   

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