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Knowledge Base Articles

  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • China Canton Fair - Launch Your China Business Within 10 Days

    China Canton fair is a great opportunity for small to mid-size business owners, aiming to start their import business from China. But how and where to start? Here is a checklist and some advices, things to do before arriving in China, for visiting Canton fair. Identify the right phase from the organizer's fair-schedule, to be able to locate the right suppliers for your item at the fair. Canton fair has 3 phases, each phase is 5 days. Book your flight ticket to Guangzhou or Hong Kong. Flights to Hong Kong are more common. Book your hotel in Guangzhou, Dongguan or Shenzhen. Guangzhou is very expensive. We prefer to stay in Shenzhen. Apply your visa for China. Identify and locate your possible suppliers. Make a list with their booth numbers. Prepare at least 200 business cards and some other PR material of your company. Prepare a passport picture.    
  • Get Enduring Promotional Value With Sports Bottles

    Are you looking for the perfect item for your next trade show giveaway or promotion? Promotional sports bottles should be high on your list of considerations. Promotional sports bottles have nearly all of the qualities that make them an ideal choice as a promotional gift item for nearly any event or advertising campaign. Take a look at the qualifications. The promotional items that you choose should be useful to your intended recipients. There are very few people who have no use for a sports bottle. Even those who don't engage in sports find they're ideal for toting along a favorite beverage when they go out to run errands, on the drive to work or any other time that they're sipping on the go. Promotional sports bottles put your logo on an item that will be used by almost anyone who receives one. The ideal promotional item is one that will be used often, not tucked away in a drawer. A promotional sports bottle that fits a bike clip or is the perfect siz   
  • Promotional Water Bottles: How Do They Work As Promotional Items?

    It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space    
  • Why Customizing Sports Bottles Promotes Team Spirit for Schools, Teams and Athletes

    Any group or team could use something that can help boost their team spirit. Most usually pot for custom made items like t-shirts, pants, caps, sweat bands, and sport bottles. Customized bottles have become a trend nowadays with companies trying every method possible to promote themselves. Even so, these customized sports bottles are very unique as not many people will actually have the exact same bottle. Giving out customized sports bottles to schools, teams, or athletes will surely help promote team spirit. Customized sports bottles may seem a little cheesy but that depends on the design and color of the bottle. Nobody would mind using a bottle which has been cleverly designed. Giving out customized bottles will make them feel special. Think about it, only your school, team, or you soccer team members have those customized bottles. It is surely a good positive feeling. Individuals also tend to feel as though they are being appreciate