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Knowledge Base Articles

  • Competition and Guile in the Chinese Wholesale Market

    In order to get to grips with the wholesale market in China, you need to posses guile and a competitive spirit. In this article you might see some of the tricks that have worked for people who are in that part of the world. The general feedback is based on the knowledge about the market reactions and restrictions. Take bold strategies in the Chinese wholesale market You should not accept the simple solutions that never seem to bring out the best in you. Instead you should go for the bold solutions that are prepared to change the perspective on the product. If you are really committed to improving your sales then this will not be a major problem: Gobble up the weak competition: As you trawl through the Chinese wholesale market, you main aim should be to pick off the weak players and concentrate on the ones that are going to help you achieve success. There is nothing to stop you from implementing a hostile takeover if that is   
  • Reusable Water Bottles Are an Excellent Promotional Tool For Any Company

    By offering individuals a way to safely drink a lot of water without having to use the cheap plastic bottles that come with most bottled waters, you can appeal to a wide audience of people and have bottles with your brand on it used frequently by the people you want to reach out to. However, there are a few things that you will want to keep in mind if you want to do a promotional branding campaign. First, reusable water bottles are only as useful as the advertising that is put onto them. Once you have selected the specific bottle that you want to use for your branding campaign, you will need to be very careful about the selection of the logo and other information that you put onto the bottle. When you work with a campaign of this nature, your goal is to make certain as many people as possible reuse the bottle so that others can see the brand on the bottle. This means that you must balance attractive bottles with good looking advertisements. The   
  • What You Should Know When Looking For Wholesale Tool Distributors From China

    Importing from wholesale tool distributors in China promises cheap buys and higher profit margin but is not without pitfalls. There are a few things sellers need to be aware when working with suppliers from China in order to establish lasting business relationship and trust. Payment The first thing sellers need to know is that most Chinese wholesale tool distributors only accept Western union and wired transfer as mode of payment. It is unsecured and hardly traceable. In the event of a dispute, most of the time, buyer will end up at the losing end. So why do these suppliers use Western union and wired transfer? This is because for majority of retailers in China, these are the only mode of payment they can use as it is not easy and straight forward to obtain credit cards in the country. Hence, majority of suppliers only accept these modes of payment. What can retailers from other countries do? Well, you can minimize th   
  • What Is A Promotional Item?

    A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign. Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive. Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program. There are many ex   
  • Personalized Water Bottle Marketing - 4 Tips for Greater Success

    A personalized water bottle can make a great marketing tool as it's an inexpensive yet effective way to disseminate information about your company. According to a recent study, on average, drinking wares have a per-impression cost of $0.004 and get you a bit over 1,300 impressions over their useful life. You can have lower per-impression costs with other promotional products and you can have more impressions too. Think personalized bags and shirts. However, not every occasion calls for a bag or a shirt. As a matter of fact, some call for a water bottle. Since not everybody who's determined that giving away a personalized water bottle or two gets the full effect, here are four tips to help you market with water bottles more successfully. 1. A Personalized Water Bottle That Stands Out Works Harder For You In the world of personalized products marketing, "He who screams louder gets the attention" becomes "He who stands o   

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