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Knowledge Base Articles

  • Wholesale Promotional Products - The Smarter Choice

    Finding a way to promote your business which makes financial sense is not an easy thing to do, most of the marketing methods are extremely overpriced and the results may not be as good as expected. Small business owners who would like to create good branding for their firm will often find themselves limited by the amount of capital they possess. It goes without saying that marketing can be one of the most expensive operations which is required to get a business going, eliminating marketing from the picture would be just like trying to make a plane fly without any fuel. When it comes to advertising and brand building it is important to keep in mind that the first impression is always important, in other words, if you decide to use the cheapest possible TV advertising campaign chances are that the animation quality might not be the best, this being the case your potential customers might create erroneous assumptions about the quality of your busi   
  • The Benefits Of Promotional Merchandise

    Near the end of the business presentation you hope impressed board members, thunder cracks loudly and rain begins to fall in steady force. The corporate heads suddenly look to be a very somber group indeed. Pull out your printed promotional umbrellas and pass them around. Your likeability meter has just moved to the highest measuring point. This benefits you with a better chance of securing business dealings with the corporate leaders who hold the power of deciding who is awarded with business contracts. Promotional merchandise holds many other benefits which make them a worthwhile consideration. Those printed, promotional umbrellas you just gave away will keep your business in the forefront of board members minds, even if you are not the only hopeful to make a presentation to them today. Another benefit of promotional merchandise is that it permits you to advertise your business on a large scale with less out of pocket money than most any other advertising met   
  • Promotional Coffee Mugs - A Cost Effective Means of Advertising

    As a business owner, it's important to understand the importance of marketing and know all the options out there that are available to you. Outsourcing your main means of advertising is a simple way to take care of business and can be extremely cost effective. The simple rules of promotional products are just this: let the ends justify the means, utilize the uniqueness available in the current market, and always trust in first impressions and statistics. Advertising can be a very tricky business, but with the right methods, the right information, and the right promotional item it doesn't have to be a painful process. Personalized coffee mugs are perhaps something everyone keeps in their home. A large portion of populations everywhere rely on coffee to get them going in the morning. As for all of the others, hot chocolate comes in a sweet second and mugs are saved for that same purpose. So, wouldn't it make sense to invest in imprinted coffee mu   
  • Personalized Water Bottles - 4 Tips for Creating a Successful Marketing Campaign

    Personalized water bottles make for an inexpensive and simple way to promote your business. Inexpensive because the people who receive them hold on to them for a long time, use them often. Simple because you put your logo and your message on them, give them to people, people read your message. Personalized water bottles are not as popular as some other promotional products, say personalized coffee mugs. On the other hand, they're more suitable for some occasion than those other, more popular items. For instance, if your prospects are gym goers, you might find personalized water bottles a better fit. If you and a gym facility decide to join marketing forces, then there's no doubt that they are a better fit than personalized coffee mugs, for instance. Here are 4 tips on how to use personalized water bottles successfully. (Matching event and personalized product is, by itself, insufficient.) 1. Bottles are promotional tools. That   
  • Promotional Water Bottles: How Do They Work As Promotional Items?

    It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space    

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