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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Common Mistakes When Capitalizing On Promotional Bags

    Promotional bags have given businesses an affordable option for building up their brand to potential customers. With conventional advertising, you would need to allocate a considerable amount of money to achieve your goal of increasing publicity. In reality, however, advertising on newspapers or the television can only provide you with limited exposure. For a minimal investment, bags can bring about optimum results in a short period of time. However, you need to bear in mind the following factors to ensure success. Before everything else, you should first determine your intended recipients. Promotional products are effective when given out to the appropriate customer. Check to be sure that the bag you have in mind will match the age, occupation, sex, or location of the customer. You cannot hand out a shoulder bag intended for a lady to a man and vice versa. The best thing to do is look for something that is generic to both man and woman.    
  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual us   
  • Why Sports Bottles Trump Plastic Water Bottles

    Buying a case of bottled water is convenient. It cuts down on time for busy individuals especially athletes. They can just grab one and go. But did you know that one fourths of bottled water is tap water? Or that the bottled water industry made upwards of 4 million dollars last year? That's a humongous amount of money for something consumers can get practically for free by the turn of a knob in their own home. Cutting down on buying bottled water is not only great on our eco-system but it also saves money. The best solution for this is to get a sports bottle or a permanent water bottle of sorts which can be customized to fit any design. The most obvious and best reason to own a personalized sports bottle is that it's earth-friendly. Bottled water is typically made out of plastic. Plastic is a big detriment to the planet because for one plastic is made from petroleum which is a limited resource. Two, plastic is mostly non bio-degradable. It stay   
  • Be a "Walking Business Ambassador" With Promotional Clothing

    Promotional Clothing creates a good company image, brings in pride to the company, increases brand awareness and is capable of reaping successful results by generating revenue. Given below are some ideas for this promotional product: Caps Camp Shirts T-Shirts Sweaters Sweat Shirts Mock and Turtlenecks Hooded Sweatshirts Sport & Golf Polo Shirts Branded apparel is much more affordable than you would assume - it has a minimum order requirement and it can even be the ideal promotional product even for the smallest home-based business. In order to keep costs low, make sure you buy your Promotional Clothing as directly as possible. They can be the companies that deal with promotional merchandise products. These companies purchase directly from the manufacturer and do the printing as well and supply you with the finished product. This will h   

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