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Knowledge Base Articles

  • Wholesale Lots - What Are the Advantages of Buying Wholesale Lots in a Dropshipping Business?

    Since internet has emerged, the numbers of people who can have an access into it are increasing. These days, anyone can start their own online business as long as they have computer and fast enough internet connection. Internet marketing enables every individual who is computer literate and has basic knowledge in marketing to establish e-commerce online. Now, if you want to establish your own online business, you may want to take a closer look in the concept of dropshipping business. Dropshipping is considered as the most profitable online business nowadays. Anyone can actually start their own business at the convenience of their home as dropshipping business can be done online. The concept of this business is to sell certain variety of merchandise without holding any stocks. Regards to that fact, you do not need to rent any space and employ workers thus minimal capital requirement. The first thing you have to do to start your drophsip   
  • How To Offer Wholesale Promotional Products To Benefit Your Company

    There are a number of different businesses that may want to successfully offer promotional products to their clients of consumers in order to increase consumer loyalty or word of mouth about the company. However, some business owners may be afraid of the cost of this type of investment and they may worry that they will not be able to make up for the overhead that providing these types of materials to the clients and consumers in a way that would make them beneficial in the long run. When it comes to this concern, business owners need to be aware of the different ways in which promotional products can be offered to consumers in a cost effective and more fail-proof manner that will increase interest and appreciation for the particular company. Looking at small changes to benefit the company in the purchase of promotional products can actually make a big difference and increase the chance of success when it comes to attaining the goals and desires of th   
  • Promotional Water Bottles: How Do They Work As Promotional Items?

    It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space    
  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   
  • Personalized Water Bottle Marketing - 4 Tips for Greater Success

    A personalized water bottle can make a great marketing tool as it's an inexpensive yet effective way to disseminate information about your company. According to a recent study, on average, drinking wares have a per-impression cost of $0.004 and get you a bit over 1,300 impressions over their useful life. You can have lower per-impression costs with other promotional products and you can have more impressions too. Think personalized bags and shirts. However, not every occasion calls for a bag or a shirt. As a matter of fact, some call for a water bottle. Since not everybody who's determined that giving away a personalized water bottle or two gets the full effect, here are four tips to help you market with water bottles more successfully. 1. A Personalized Water Bottle That Stands Out Works Harder For You In the world of personalized products marketing, "He who screams louder gets the attention" becomes "He who stands o   

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