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Knowledge Base Articles

  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • Resell Promotional Merchandise For Profits

    The big question in corporate promoting is how to successfully advertise a business without having to rob corporate coffers of all its money in order to do so. Corporate promoting can add up to quite a sum and reduce profits for a business if care is not taken to protect against this. The answer to how to successfully promote business without losing your shirt is to engage in intelligent corporate promoting. Make intelligent corporate promotional moves such as opting to resell promotional merchandise for profits. The first key to making this work is to select promotional merchandise with the highest resale probability. Promotional merchandise such as travel accessories, coffee mugs, key rings, magnets, calculators, clocks, pens, conference bags and folders, umbrellas, golf gifts, watches, wallets, shirts, and mouse pads. These are all very good choices in promotional merchandise that you can resell for profits because these are things people use often and are most apt to purch   
  • Promotional Merchandise-The Affordable Way To Advertise Your Business

    Achieving success and enviable profit margins are the objectives for most corporate professionals. The objectives may be clear cut. However the path to reaching these objectives may not always be as clear. You are an astute business person and therefore you are quite aware that advertising your business is a necessity, albeit it is often a difficult and expensive requirement of business. Do not let the task of corporate advertising take a toll on your finances or your mental health. Promotional merchandise is the affordable, stress-absent way to advertise your business. Consider that printed and promotional merchandise items are very affordable, and effective walking billboards that advertises your business wherever they go and around the clock. Try that with any other form of corporate advertising and you are more likely to bankrupt your finances than to build enviable profit margins for your business. You have most likely invested sums of money into advertising plans t   
  • Green Promotions: Tote Bags?

    Environmental preservation and 'going green' are perhaps some of the most popular buzzwords nowadays, especially when it comes to commercial organizations such as manufacturers. Let's face it, we have very limited resources on our planet earth, and we are quickly running out of them. Clean air, clean water, even land itself is a scarce resource now. Everyone is worried about conserving the environment and saving the world for our future generations. Businesses need to promote themselves, but is it necessary that they do it at the expense of the environment and our natural resources? Green Promotions? Promotional activities are always good for business, but have you really considered what non-monetary costs are involved? Sure, giveaways are a great way to communicate your products or service to the public but that wastes a lot of natural resources. One alternative would be to rely on electronic sources but that doesn't always work eithe   
  • Aluminum Water Bottles Are a Well Received Promotional Item

    Aluminum water bottles are an excellent alternative for those who are not comfortable with the risks that are associated with using plastic bottles. As the amount of publicity relating to the risks of Bisphenol-A and the sanitary concerns of hard to clean plastics, metal bottles are quickly growing momentum as the preferred bottle of choice. Unlike plastic bottles, bottles made of metals are easier to clean, more resistant to damage, and have a longer lifespan. In addition to this, as the base materials are typically of a higher quality, the construction is usually better, allowing the bottles to not only look good but be functional as well. However, there are a few things that you will want to keep in mind if you do want to use aluminum bottles. First, aluminum water bottles should be treated with some caution in hot conditions. Unlike plastic bottles, metal bottles can get hotter or colder, which can affect the temperature of the liquids insi